How to survive the e-business downturn:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester [u.a.]
Wiley
2000
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XV, 224 S. |
| ISBN: | 0471498319 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Introduction vii
Part I One Step Forward, Two Steps Back
1 E crisis Management 3
2 Mission Impossible 21
3 Shaping the Vision 29
4 Shooting for the Stars 35
5 Protecting the Crown Jewels 47
Part II Upgrading Marketing
6 Flying Blind 55
7 Cutting up the Cake 65
8 What Are We Good At? 75
9 How Could We Do Better? 81
10 The E marketeer s Toolkit 91
11 Remember the Van 103
Part III Management, the Forgotten Art
12 Stop Being the Hero 109
13 Greed Is Not Enough n9
14 Great Team, Great Results 127
15 Managing Change M1
16 New Blood, New Broom H9
Part IV Real Money for Virtual Firms
17 Reading the Dashboard a59
18 Slowing Down the Burn Rate V3
19 Jettisoning Passengers l83
20 Pumping in More Fuel l89
Part V Abandon Ship
21 Knowing when to Quit 205
22 Selling Up 211
23 Starting all over Again 215
References 219
Index of Cases, Examples and Companies 223
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| discipline | Wirtschaftswissenschaften |
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| isbn | 0471498319 |
| language | English |
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| spelling | Barrow, Colin Verfasser (DE-588)123671493 aut How to survive the e-business downturn Colin Barrow Chichester [u.a.] Wiley 2000 XV, 224 S. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Management (DE-588)4037278-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009289342&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barrow, Colin How to survive the e-business downturn Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4037278-9 |
| title | How to survive the e-business downturn |
| title_auth | How to survive the e-business downturn |
| title_exact_search | How to survive the e-business downturn |
| title_full | How to survive the e-business downturn Colin Barrow |
| title_fullStr | How to survive the e-business downturn Colin Barrow |
| title_full_unstemmed | How to survive the e-business downturn Colin Barrow |
| title_short | How to survive the e-business downturn |
| title_sort | how to survive the e business downturn |
| topic | Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Electronic commerce Electronic Commerce Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009289342&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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