E-business matters: a guide for small and medium-sized enterprises
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Prentice-Hall
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 234 S. |
| ISBN: | 013031191X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
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| 100 | 1 | |a Whelan, Jonathan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a E-business matters |b a guide for small and medium-sized enterprises |c Jonathan Whelan ; Ken Maxelon |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow [u.a.] |b Prentice-Hall |c 2001 | |
| 300 | |a XXI, 234 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 7 | |a Informatiesystemen |2 gtt | |
| 650 | 7 | |a Midden- en kleinbedrijf |2 gtt | |
| 650 | 7 | |a Organisatie |2 gtt | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Small business | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Klein- und Mittelbetrieb |0 (DE-588)4031031-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | 2 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Maxelon, Ken |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009283124 | ||
Datensatz im Suchindex
| _version_ | 1804128394757013504 |
|---|---|
| adam_text | contents
About the authors x
Foreword xii
Acknowledgements xiv
Preface xv
part one | putting the e in business 1
1 the hype and the reality 2
The internet phenomenon 2
Changing technology 6
Increasing income streams 9
Reducing costs 12
Security 15
Resources and skills 17
Legislation and an economic framework 17
Summary 20
2 a new way of business 21
New ways, new rewards 21
A level playing field 22
Models for e business 23
The supply chain 24
The change environment 29
Becoming a dot com 32
E integration 36
Summary 40
3 weaving the web 41
The business context 41
The world wide web 42
Web infrastructure 44
Implementation considerations 55
The changing face of the internet 58
Summary 61
part two | e business:
from beans to markets 63
4 the technology engine 64
Information technology 64
E business architecture 66
E business integration 68
Application domains 72
Information applications 72
Channel applications 77
Customer and resource applications 80
Summary 82
5 trust in an e business world 83
Security and trust 84
Is your e business secure? 85
Business requirement 86
Understanding the risks 89
Security controls 95
Security assurance 98
Summary 100
6 e security 101
A new paradigm 101
New challenges, new defences 102
Intrusion 103
Privacy 107
Integrity 113
Business disruption 119
How big is the risk? 122
Summary 122
7 e business law and taxation 124
Introduction 124
Establishing and operating a website 125
Forming online contracts 130
Terms of the online contract 134
Data protection 138
Employees use of the internet 140
Taxation of e business 143
Summary 146
8 e customers and e markets 147
Revisiting your approach to marketing 147
The scope for SMe business 148
The Ps of the marketing mix 152
Winning and retaining e customers 158
Understanding online customers 159
Marketing strategies 161
Summary 164
part three | making it happen no
9 charting your road to e business 166
What is strategy? 166
E business mission 167
Objectives, strategy and tactics 175
Strategy selection 176
Summary 179
10 travelling the road iso
Implementing the strategy 180
Approach to implementation 181
The project 184
People 188
Systems 191
Organisation 196
Summary 196
Last word 197
appendices 199
A Business, income and loyalty models 200
B Sample internet policy 206
C What next? 209
D Glossary 211
References 220
Index 221
|
| any_adam_object | 1 |
| author | Whelan, Jonathan Maxelon, Ken |
| author_facet | Whelan, Jonathan Maxelon, Ken |
| author_role | aut aut |
| author_sort | Whelan, Jonathan |
| author_variant | j w jw k m km |
| building | Verbundindex |
| bvnumber | BV013591440 |
| classification_rvk | QP 310 |
| ctrlnum | (OCoLC)45313713 (DE-599)BVBBV013591440 |
| dewey-full | 658.054678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.054678 |
| dewey-search | 658.054678 |
| dewey-sort | 3658.054678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV013591440 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:48:33Z |
| institution | BVB |
| isbn | 013031191X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009283124 |
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| physical | XXI, 234 S. |
| publishDate | 2001 |
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| publisher | Prentice-Hall |
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| spelling | Whelan, Jonathan Verfasser aut E-business matters a guide for small and medium-sized enterprises Jonathan Whelan ; Ken Maxelon 1. publ. Harlow [u.a.] Prentice-Hall 2001 XXI, 234 S. txt rdacontent n rdamedia nc rdacarrier E-commerce gtt Informatiesystemen gtt Midden- en kleinbedrijf gtt Organisatie gtt Electronic commerce Small business Management (DE-588)4037278-9 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Klein- und Mittelbetrieb (DE-588)4031031-0 s Management (DE-588)4037278-9 s DE-604 Maxelon, Ken Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009283124&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Whelan, Jonathan Maxelon, Ken E-business matters a guide for small and medium-sized enterprises E-commerce gtt Informatiesystemen gtt Midden- en kleinbedrijf gtt Organisatie gtt Electronic commerce Small business Management (DE-588)4037278-9 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4031031-0 (DE-588)4592128-3 |
| title | E-business matters a guide for small and medium-sized enterprises |
| title_auth | E-business matters a guide for small and medium-sized enterprises |
| title_exact_search | E-business matters a guide for small and medium-sized enterprises |
| title_full | E-business matters a guide for small and medium-sized enterprises Jonathan Whelan ; Ken Maxelon |
| title_fullStr | E-business matters a guide for small and medium-sized enterprises Jonathan Whelan ; Ken Maxelon |
| title_full_unstemmed | E-business matters a guide for small and medium-sized enterprises Jonathan Whelan ; Ken Maxelon |
| title_short | E-business matters |
| title_sort | e business matters a guide for small and medium sized enterprises |
| title_sub | a guide for small and medium-sized enterprises |
| topic | E-commerce gtt Informatiesystemen gtt Midden- en kleinbedrijf gtt Organisatie gtt Electronic commerce Small business Management (DE-588)4037278-9 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | E-commerce Informatiesystemen Midden- en kleinbedrijf Organisatie Electronic commerce Small business Management Klein- und Mittelbetrieb Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009283124&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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