APA-Zitierstil (7. Ausg.)

Sutherland, M., & Sylvester, A. K. (2000). Advertising and the mind of the consumer: What works, what doesn't and why (2. ed.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Sutherland, Max, und Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. 2. ed. London: Kogan Page, 2000.

MLA-Zitierstil (9. Ausg.)

Sutherland, Max, und Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. 2. ed. Kogan Page, 2000.