Morgan, A. (1999). Eating the big fish: How challenger brands can compete against brand leaders. Wiley.
Chicago-Zitierstil (17. Ausg.)Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. New York u.a: Wiley, 1999.
MLA-Zitierstil (9. Ausg.)Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. Wiley, 1999.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.