Holdings: Value-based marketing

Value-based marketing: marketing strategies for corporate growth and shareholder value

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Bibliographic Details
Main Author:	Doyle, Peter 1943-2003 (Author)
Format:	Book
Language:	English
Published:	Chichester Wiley 2000
Subjects:	Marketing > Management Corporations > Valuation Marketing Wertorientiertes Management Marketingstrategie Shareholder-Value-Analyse
Online Access:	Publisher description Table of Contents
Physical Description:	XII, 370 S.
ISBN:	0471877271

Staff View

MARC


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Record in the Search Index

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dewey-raw	658.8 658.8 21
dewey-search	658.8 658.8 21
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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isbn	0471877271
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spelling	Doyle, Peter 1943-2003 Verfasser (DE-588)130298689 aut Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle Chichester Wiley 2000 XII, 370 S. txt rdacontent n rdamedia nc rdacarrier Marketing -- Management Corporations -- Valuation Marketing (DE-588)4037589-4 gnd rswk-swf Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Shareholder-Value-Analyse (DE-588)4353913-0 gnd rswk-swf Shareholder-Value-Analyse (DE-588)4353913-0 s Marketing (DE-588)4037589-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 Wertorientiertes Management (DE-588)4776793-5 s 1\p DE-604 http://www.loc.gov/catdir/description/wiley034/2001268221.html Publisher description http://www.loc.gov/catdir/toc/onix06/2001268221.html Table of Contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Doyle, Peter 1943-2003 Value-based marketing marketing strategies for corporate growth and shareholder value Marketing -- Management Corporations -- Valuation Marketing (DE-588)4037589-4 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Shareholder-Value-Analyse (DE-588)4353913-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4776793-5 (DE-588)4120697-6 (DE-588)4353913-0
title	Value-based marketing marketing strategies for corporate growth and shareholder value
title_auth	Value-based marketing marketing strategies for corporate growth and shareholder value
title_exact_search	Value-based marketing marketing strategies for corporate growth and shareholder value
title_full	Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle
title_fullStr	Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle
title_full_unstemmed	Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle
title_short	Value-based marketing
title_sort	value based marketing marketing strategies for corporate growth and shareholder value
title_sub	marketing strategies for corporate growth and shareholder value
topic	Marketing -- Management Corporations -- Valuation Marketing (DE-588)4037589-4 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Shareholder-Value-Analyse (DE-588)4353913-0 gnd
topic_facet	Marketing -- Management Corporations -- Valuation Marketing Wertorientiertes Management Marketingstrategie Shareholder-Value-Analyse
url	http://www.loc.gov/catdir/description/wiley034/2001268221.html http://www.loc.gov/catdir/toc/onix06/2001268221.html
work_keys_str_mv	AT doylepeter valuebasedmarketingmarketingstrategiesforcorporategrowthandshareholdervalue

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