Readings in global marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Dryden Press
1995
|
| Subjects: | |
| Physical Description: | XV, 408 S. |
| ISBN: | 0030990084 |
Staff View
MARC
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| author | Ronkainen, Ilkka A. |
| author_facet | Ronkainen, Ilkka A. |
| author_role | aut |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV013506901 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:47:02Z |
| institution | BVB |
| isbn | 0030990084 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009220433 |
| oclc_num | 34381457 |
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| physical | XV, 408 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Readings in global marketing ed. by Michael R. Czinkota ... London [u.a.] Dryden Press 1995 XV, 408 S. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Marchés d'exportation ram Marketingmix gtt Strategisch management gtt Export marketing International trade Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Czinkota, Michael R. Sonstige oth Ronkainen, Ilkka A. Verfasser aut |
| spellingShingle | Ronkainen, Ilkka A. Readings in global marketing Internationale marketing gtt Marchés d'exportation ram Marketingmix gtt Strategisch management gtt Export marketing International trade Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4143413-4 |
| title | Readings in global marketing |
| title_auth | Readings in global marketing |
| title_exact_search | Readings in global marketing |
| title_full | Readings in global marketing ed. by Michael R. Czinkota ... |
| title_fullStr | Readings in global marketing ed. by Michael R. Czinkota ... |
| title_full_unstemmed | Readings in global marketing ed. by Michael R. Czinkota ... |
| title_short | Readings in global marketing |
| title_sort | readings in global marketing |
| topic | Internationale marketing gtt Marchés d'exportation ram Marketingmix gtt Strategisch management gtt Export marketing International trade Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Marchés d'exportation Marketingmix Strategisch management Export marketing International trade Internationales Marketing Aufsatzsammlung |
| work_keys_str_mv | AT czinkotamichaelr readingsinglobalmarketing AT ronkainenilkkaa readingsinglobalmarketing |