Cases in marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago u.a.
Irwin
1997
|
| Ausgabe: | 7. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XIV, 665 S. Ill., graph. Darst., Kt. |
| ISBN: | 0256204640 |
Internformat
MARC
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| 001 | BV013502638 | ||
| 003 | DE-604 | ||
| 005 | 20130905 | ||
| 007 | t | ||
| 008 | 001219s1997 abd| |||| 00||| eng d | ||
| 020 | |a 0256204640 |9 0-256-20464-0 | ||
| 035 | |a (OCoLC)35777319 | ||
| 035 | |a (DE-599)BVBBV013502638 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Bernhardt, Kenneth L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management |c Kenneth L. Bernhardt ; Thomas C. Kinnear |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Chicago u.a. |b Irwin |c 1997 | |
| 300 | |a XIV, 665 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009216579 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Bernhardt, Kenneth L. Kinnear, Thomas C. |
| author_facet | Bernhardt, Kenneth L. Kinnear, Thomas C. |
| author_role | aut aut |
| author_sort | Bernhardt, Kenneth L. |
| author_variant | k l b kl klb t c k tc tck |
| building | Verbundindex |
| bvnumber | BV013502638 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)35777319 (DE-599)BVBBV013502638 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV013502638 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:46:57Z |
| institution | BVB |
| isbn | 0256204640 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009216579 |
| oclc_num | 35777319 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XIV, 665 S. Ill., graph. Darst., Kt. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Bernhardt, Kenneth L. Verfasser aut Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear 7. ed. Chicago u.a. Irwin 1997 XIV, 665 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s Kinnear, Thomas C. Verfasser aut |
| spellingShingle | Bernhardt, Kenneth L. Kinnear, Thomas C. Cases in marketing management Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_full | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_fullStr | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_full_unstemmed | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| topic | Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Decision making Case studies Marketing Management Case studies Internationales Marketing Fallstudiensammlung |
| work_keys_str_mv | AT bernhardtkennethl casesinmarketingmanagement AT kinnearthomasc casesinmarketingmanagement |