The 27 most common mistakes in advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Amacom
1978
|
| Edition: | 4. print. |
| Subjects: | |
| Physical Description: | 156 S. Ill., graph. Darst. |
| ISBN: | 081445478X |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013498886 | ||
| 003 | DE-604 | ||
| 005 | 20010612 | ||
| 007 | t | ||
| 008 | 001218s1978 ad|| |||| 00||| eng d | ||
| 020 | |a 081445478X |9 0-8144-5478-X | ||
| 035 | |a (OCoLC)4056634 | ||
| 035 | |a (DE-599)BVBBV013498886 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Benn, Alec |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The 27 most common mistakes in advertising |c Alec Benn |
| 246 | 1 | 3 | |a The twenty-seven most common mistakes in advertising |
| 246 | 1 | 3 | |a Most common mistakes in advertising |
| 250 | |a 4. print. | ||
| 264 | 1 | |a New York |b Amacom |c 1978 | |
| 300 | |a 156 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009214339 | ||
Record in the Search Index
| _version_ | 1804128289872150528 |
|---|---|
| any_adam_object | |
| author | Benn, Alec |
| author_facet | Benn, Alec |
| author_role | aut |
| author_sort | Benn, Alec |
| author_variant | a b ab |
| building | Verbundindex |
| bvnumber | BV013498886 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)4056634 (DE-599)BVBBV013498886 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01078nam a2200361 c 4500</leader><controlfield tag="001">BV013498886</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20010612 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">001218s1978 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">081445478X</subfield><subfield code="9">0-8144-5478-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)4056634</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013498886</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Benn, Alec</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The 27 most common mistakes in advertising</subfield><subfield code="c">Alec Benn</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">The twenty-seven most common mistakes in advertising</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Most common mistakes in advertising</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Amacom</subfield><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">156 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009214339</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV013498886 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:46:53Z |
| institution | BVB |
| isbn | 081445478X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009214339 |
| oclc_num | 4056634 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 156 S. Ill., graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Amacom |
| record_format | marc |
| spelling | Benn, Alec Verfasser aut The 27 most common mistakes in advertising Alec Benn The twenty-seven most common mistakes in advertising Most common mistakes in advertising 4. print. New York Amacom 1978 156 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Advertising Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Benn, Alec The 27 most common mistakes in advertising Advertising Advertising Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | The 27 most common mistakes in advertising |
| title_alt | The twenty-seven most common mistakes in advertising Most common mistakes in advertising |
| title_auth | The 27 most common mistakes in advertising |
| title_exact_search | The 27 most common mistakes in advertising |
| title_full | The 27 most common mistakes in advertising Alec Benn |
| title_fullStr | The 27 most common mistakes in advertising Alec Benn |
| title_full_unstemmed | The 27 most common mistakes in advertising Alec Benn |
| title_short | The 27 most common mistakes in advertising |
| title_sort | the 27 most common mistakes in advertising |
| topic | Advertising Advertising Case studies |
| topic_facet | Advertising Advertising Case studies Fallstudiensammlung |
| work_keys_str_mv | AT bennalec the27mostcommonmistakesinadvertising AT bennalec thetwentysevenmostcommonmistakesinadvertising AT bennalec mostcommonmistakesinadvertising |