APA (7th ed.) Citation

Benn, A. (1978). The 27 most common mistakes in advertising (4. print.). Amacom.

Chicago Style (17th ed.) Citation

Benn, Alec. The 27 Most Common Mistakes in Advertising. 4. print. New York: Amacom, 1978.

MLA (9th ed.) Citation

Benn, Alec. The 27 Most Common Mistakes in Advertising. 4. print. Amacom, 1978.