APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. (1972). Marketing research: Text and case (3. ed.). Irwin [u.a.].

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Case. 3. ed. Homewood, Ill. [u.a.]: Irwin [u.a.], 1972.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Case. 3. ed. Irwin [u.a.], 1972.