Marketing management: analysis, planning, implementation, and control
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
|
| Schriftenreihe: | The Prentice-Hall series in marketing
|
| Schlagworte: |
Internformat
MARC
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- |
| author_role | aut |
| author_sort | Kotler, Philip 1931- |
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| building | Verbundindex |
| bvnumber | BV013480777 |
| classification_rvk | QP 600 |
| ctrlnum | (DE-599)BVBBV013480777 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:55:32Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012687769 |
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| publisher | Prentice-Hall |
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| series2 | The Prentice-Hall series in marketing |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management analysis, planning, implementation, and control Philip Kotler Englewood Cliffs, NJ Prentice-Hall txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s |
| spellingShingle | Kotler, Philip 1931- Marketing management analysis, planning, implementation, and control Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 |
| title | Marketing management analysis, planning, implementation, and control |
| title_auth | Marketing management analysis, planning, implementation, and control |
| title_exact_search | Marketing management analysis, planning, implementation, and control |
| title_full | Marketing management analysis, planning, implementation, and control Philip Kotler |
| title_fullStr | Marketing management analysis, planning, implementation, and control Philip Kotler |
| title_full_unstemmed | Marketing management analysis, planning, implementation, and control Philip Kotler |
| title_short | Marketing management |
| title_sort | marketing management analysis planning implementation and control |
| title_sub | analysis, planning, implementation, and control |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing |
| work_keys_str_mv | AT kotlerphilip marketingmanagementanalysisplanningimplementationandcontrol |