APA (7th ed.) Citation

Gelb, B. D., & Enis, B. M. (1974). Marketing is everybodyś business. Goodyear Publ.

Chicago Style (17th ed.) Citation

Gelb, Betsy D., and Ben M. Enis. Marketing Is Everybodyś Business. Pacific Palisades, Calif: Goodyear Publ, 1974.

MLA (9th ed.) Citation

Gelb, Betsy D., and Ben M. Enis. Marketing Is Everybodyś Business. Goodyear Publ, 1974.

Warning: These citations may not always be 100% accurate.