Brand asset management: driving profitable growth through your brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass
2000
|
| Subjects: | |
| Physical Description: | XVI, 265 S. |
| ISBN: | 0787950777 |
Staff View
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Record in the Search Index
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| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| geographic_facet | USA |
| id | DE-604.BV013437176 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:45:53Z |
| institution | BVB |
| isbn | 0787950777 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009170593 |
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| physical | XVI, 265 S. |
| publishDate | 2000 |
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| publisher | Jossey-Bass |
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| spelling | Davis, Scott Verfasser aut Brand asset management driving profitable growth through your brands Scott M. Davis San Francisco Jossey-Bass 2000 XVI, 265 S. txt rdacontent n rdamedia nc rdacarrier Merken gtt Productbeleid gtt Brand name products Brand name products United States Product management Product management United States Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf USA Markenpolitik (DE-588)4144679-3 s Unternehmenswachstum (DE-588)4078620-1 s DE-604 Strategisches Management (DE-588)4124261-0 s DE-188 |
| spellingShingle | Davis, Scott Brand asset management driving profitable growth through your brands Merken gtt Productbeleid gtt Brand name products Brand name products United States Product management Product management United States Unternehmenswachstum (DE-588)4078620-1 gnd Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4078620-1 (DE-588)4144679-3 (DE-588)4124261-0 |
| title | Brand asset management driving profitable growth through your brands |
| title_auth | Brand asset management driving profitable growth through your brands |
| title_exact_search | Brand asset management driving profitable growth through your brands |
| title_full | Brand asset management driving profitable growth through your brands Scott M. Davis |
| title_fullStr | Brand asset management driving profitable growth through your brands Scott M. Davis |
| title_full_unstemmed | Brand asset management driving profitable growth through your brands Scott M. Davis |
| title_short | Brand asset management |
| title_sort | brand asset management driving profitable growth through your brands |
| title_sub | driving profitable growth through your brands |
| topic | Merken gtt Productbeleid gtt Brand name products Brand name products United States Product management Product management United States Unternehmenswachstum (DE-588)4078620-1 gnd Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Merken Productbeleid Brand name products Brand name products United States Product management Product management United States Unternehmenswachstum Markenpolitik Strategisches Management USA |
| work_keys_str_mv | AT davisscott brandassetmanagementdrivingprofitablegrowththroughyourbrands |