Davis, S. (2000). Brand asset management: Driving profitable growth through your brands. Jossey-Bass.
Chicago-Zitierstil (17. Ausg.)Davis, Scott. Brand Asset Management: Driving Profitable Growth Through Your Brands. San Francisco: Jossey-Bass, 2000.
MLA-Zitierstil (9. Ausg.)Davis, Scott. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass, 2000.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.