Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Roseville, Calif.
Prima Venture
2000
|
| Schlagworte: | |
| Zusammenfassung: | The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty. |
| Beschreibung: | XX, 380 S. Ill. |
| ISBN: | 0761525327 |
Internformat
MARC
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| 300 | |a XX, 380 S. |b Ill. | ||
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| 520 | 3 | |a The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty. | |
| 650 | 7 | |a Internet |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Levine, Edward H. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Braunstein, Marc Levine, Edward H. |
| author_facet | Braunstein, Marc Levine, Edward H. |
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| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013414646 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:45:28Z |
| institution | BVB |
| isbn | 0761525327 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009153159 |
| oclc_num | 44046911 |
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| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XX, 380 S. Ill. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Prima Venture |
| record_format | marc |
| spelling | Braunstein, Marc Verfasser aut Deep branding on the internet applying heat and pressure online to ensure a lasting brand Marc Braunstein and Edward H. Levine Roseville, Calif. Prima Venture 2000 XX, 380 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty. Internet gtt Marketing gtt Merken gtt Branding (Marketing) Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Markenpolitik (DE-588)4144679-3 s DE-604 Levine, Edward H. Verfasser aut |
| spellingShingle | Braunstein, Marc Levine, Edward H. Deep branding on the internet applying heat and pressure online to ensure a lasting brand Internet gtt Marketing gtt Merken gtt Branding (Marketing) Internet marketing Online-Marketing (DE-588)7706419-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4144679-3 |
| title | Deep branding on the internet applying heat and pressure online to ensure a lasting brand |
| title_auth | Deep branding on the internet applying heat and pressure online to ensure a lasting brand |
| title_exact_search | Deep branding on the internet applying heat and pressure online to ensure a lasting brand |
| title_full | Deep branding on the internet applying heat and pressure online to ensure a lasting brand Marc Braunstein and Edward H. Levine |
| title_fullStr | Deep branding on the internet applying heat and pressure online to ensure a lasting brand Marc Braunstein and Edward H. Levine |
| title_full_unstemmed | Deep branding on the internet applying heat and pressure online to ensure a lasting brand Marc Braunstein and Edward H. Levine |
| title_short | Deep branding on the internet |
| title_sort | deep branding on the internet applying heat and pressure online to ensure a lasting brand |
| title_sub | applying heat and pressure online to ensure a lasting brand |
| topic | Internet gtt Marketing gtt Merken gtt Branding (Marketing) Internet marketing Online-Marketing (DE-588)7706419-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Internet Marketing Merken Branding (Marketing) Internet marketing Online-Marketing Markenpolitik |
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