Cases in promotional strategy: [2] Instructor's manual
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin [u.a.]
1971
|
| Physical Description: | V, 104 S. Ill., graph. Darst. |
Staff View
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV013391923 | ||
| 003 | DE-604 | ||
| 005 | 20001017 | ||
| 007 | t | ||
| 008 | 001017s1971 ad|| |||| 00||| eng d | ||
| 035 | |a (OCoLC)634149901 | ||
| 035 | |a (DE-599)BVBBV013391923 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Cases in promotional strategy |n [2] |p Instructor's manual |c James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| 264 | 1 | |a Homewood, Ill. |b Irwin [u.a.] |c 1971 | |
| 300 | |a V, 104 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Talarzyk, W. W. |e Verfasser |4 aut | |
| 700 | 1 | |a Larson, Carl M. |e Verfasser |4 aut | |
| 773 | 0 | 8 | |w (DE-604)BV013391565 |g 2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009135491 | ||
Record in the Search Index
| _version_ | 1804128173557809152 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe w w t ww wwt c m l cm cml |
| building | Verbundindex |
| bvnumber | BV013391923 |
| ctrlnum | (OCoLC)634149901 (DE-599)BVBBV013391923 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00891nam a2200277 cc4500</leader><controlfield tag="001">BV013391923</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20001017 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">001017s1971 ad|| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)634149901</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013391923</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Engel, James F.</subfield><subfield code="d">1934-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142573574</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cases in promotional strategy</subfield><subfield code="n">[2]</subfield><subfield code="p">Instructor's manual</subfield><subfield code="c">James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin [u.a.]</subfield><subfield code="c">1971</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">V, 104 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Talarzyk, W. W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Larson, Carl M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV013391565</subfield><subfield code="g">2</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009135491</subfield></datafield></record></collection> |
| id | DE-604.BV013391923 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:45:02Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009135491 |
| oclc_num | 634149901 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | V, 104 S. Ill., graph. Darst. |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Cases in promotional strategy [2] Instructor's manual James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson Homewood, Ill. Irwin [u.a.] 1971 V, 104 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Talarzyk, W. W. Verfasser aut Larson, Carl M. Verfasser aut (DE-604)BV013391565 2 |
| spellingShingle | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. Cases in promotional strategy |
| title | Cases in promotional strategy |
| title_auth | Cases in promotional strategy |
| title_exact_search | Cases in promotional strategy |
| title_full | Cases in promotional strategy [2] Instructor's manual James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_fullStr | Cases in promotional strategy [2] Instructor's manual James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_full_unstemmed | Cases in promotional strategy [2] Instructor's manual James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_short | Cases in promotional strategy |
| title_sort | cases in promotional strategy instructor s manual |
| volume_link | (DE-604)BV013391565 |
| work_keys_str_mv | AT engeljamesf casesinpromotionalstrategy2 AT talarzykww casesinpromotionalstrategy2 AT larsoncarlm casesinpromotionalstrategy2 |