APA (7th ed.) Citation

(1998). Cases in marketing management and strategy: An asia-pacific perspective (1. publ., [repr.].). Prentice Hall.

Chicago Style (17th ed.) Citation

Cases in Marketing Management and Strategy: An Asia-pacific Perspective. 1. publ., [repr.]. Singapore: Prentice Hall, 1998.

MLA (9th ed.) Citation

Cases in Marketing Management and Strategy: An Asia-pacific Perspective. 1. publ., [repr.]. Prentice Hall, 1998.