APA-Zitierstil (7. Ausg.)

Rust, R. T., Zeithaml, V. A., & Lemon, K. N. (2000). Driving customer equity: How customer lifetime value is reshaping corporate strategy. Free Press.

Chicago-Zitierstil (17. Ausg.)

Rust, Roland T., Valarie A. Zeithaml, und Katherine N. Lemon. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. New York [u.a.]: Free Press, 2000.

MLA-Zitierstil (9. Ausg.)

Rust, Roland T., et al. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Free Press, 2000.