APA (7th ed.) Citation

Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. McGraw-Hill.

Chicago Style (17th ed.) Citation

Berson, Alex, Stephen Smith, and Kurt Thearling. Building Data Mining Applications for CRM. New York [u.a.]: McGraw-Hill, 2000.

MLA (9th ed.) Citation

Berson, Alex, et al. Building Data Mining Applications for CRM. McGraw-Hill, 2000.