APA-Zitierstil (7. Ausg.)

Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Berson, Alex, Stephen Smith, und Kurt Thearling. Building Data Mining Applications for CRM. New York [u.a.]: McGraw-Hill, 2000.

MLA-Zitierstil (9. Ausg.)

Berson, Alex, et al. Building Data Mining Applications for CRM. McGraw-Hill, 2000.