Entrepreneurship:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2000
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XV, 301 S. 1 Diskette (9 cm) |
| ISBN: | 0130200433 |
Staff View
MARC
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| adam_text | PREFACE, xiii
ABOUT THE AUTHORS, xv
1 ENTREPRENEURSHIP TODAY, 1
Key Points, 1
Entrepreneurship in the United States, 2
Corporate Restructuring, 2
Consequences for the Individual, 5
The Global Scene, 5
Entrepreneurship in a Changing Environment, 8
Changes in Markets, 8
New Markets, 9
The Competitive Advantages of Small Buisiness, 10
Discussion Questions, 11
2 THE ENTREPRENEUR, 13
Key Points, 13
What Is Entrepreneurship? 14
The Entrepreneurial Process, 14
Spheres of Influence, 15
The Individual or Self, 15
Cultural Influences, 18
Circumstances in Society, 19
A Combination of Factors, 19
Advantages and Disadvantages of Entrepreneurship, 19
Advantages, 19
Disadvantages, 20
Summary, 21
Discussion Questions, 21
3 WOMEN OWNED AND MINORITY OWNED
BUSINESSES, 24
Key Points, 24
Female Entrepreneurs, 25
Motivation for Becoming an Entrepreneur, 25
Dissatisfaction with Corporate Life, 25
Desire for Challenge, 25
Company Size, 25
Motivational Differences, 26
Company Age and Industry, 26
Possible Obstacles to Capital, 26
Breaking the Tradition, 27
Minority Entrepreneurs, 28
African American Entrepreneurs, 29
Asian American Entrepreneurs, 30
Hispanic Entrepreneurs, 31
Summary, 31
Discussion Questions, 32
4 FAMILY BUSINESSES, 34
Key Points, 34
Advantages and Disadvantages of Family Businesses, 35
Entrepreneurial Couples, 35
Bringing in the Children, 37
The Succession Plan, 37
Should the Company Be Sold to an Outsider or Employees? 38
Active versus Inactive Family Members, 38
Low Entry versus Delayed Entry, 39
Hiring and Compensation Policy, 39
Choosing a Successor from Active Family Members, 39
The Future of Family Owned Businesses, 40
Discussion Question, 40
5 BUSINESS GROWTH AND THE ENTREPRENEUR, 42
Key Points, 42
Business Growth and Management Skills, 43
Personnel Management, 43
Cash Flow Management, 44
Match the Company and the Entrepreneur, 44
The American Dream/the American Nightmare, 45
The Challenge of a New Business, 45
The Loss of the Family Atmosphere, 46
The Changing Role of the Entrepreneur, 46
Conflict with Personal Goals, 46
Options, 47
Keep the Company Small, 47
Rediscover the Entrepreneurial Spirit, 47
Cashing In, 47
Summary, 48
Discussion Questions, 48
6 HOME BASED BUSINESSES, 50
Key Points, 50
The Rebirth of Cottage Industries, 51
Reasons for Growth, 51
Technology, 51
Corporate Downsizing, 52
Changing Lifestyles, 52
The Increasing Demand for Service Businesses, 52
A New Image, 52
Personal and Family Considerations, 52
Loss of Structure, 53
Isolation, 53
Long Hours with No Separation between Work and Home, 53
Family Issues, 53
Home Based Franchises, 54
Is Your Home Based Business Legal? 54
Utilities, Insurance and Taxes, 55
The Growth Decision, 56
Summary, 56
Discussion Questions, 57
7 NEW PRODUCT DEVELOPMENT, 59
Key Points, 59
A High Risk Venture, 60
Strengths and Weaknesses of Small Companies, 61
Developing a New Idea, 61
Key Factors for Success, 62
Choosing a Distribution Channel, 63
Factors Influencing the Distribution Decision, 64
Obstacles to Securing Distribution Channels, 65
Licensing, 65
Legal Protection of New Products and Services, 66
Patents, 66
Copyrights, 68
Trademarks, 68
Trade Secrets, 69
Summary, 69
Discussion Questions, 69
8 GLOBAL BUSINESS, 72
Key Points, 72
Exporting, 73
The Current Situation, 74
The Decision Whether to Start Exporting, 76
Developing an Export Plan, 76
Getting Established in an International Market, 79
Getting Paid, 81
Government Assistance, 82
Importing, 85
Finding the Product to Import, 85
Getting the Goods into the Country, 85
Selling the Goods, 86
Discussion Questions, 87
9 STARTING A NEW BUSINESS, 88
Key Points, 88
Innovation and Entrepreneurship, 89
Source of Ideas, 90
Inside Out vs. Outside In, 91
3
The Rationale: Why the New Business is Needed, 93
The Customer, 93
Barriers to Entering an Industry, 95
The Method: How the New Business Will Be Established, 96
The People: Who Will Be Involved? 98
Summary, 99
Discussion Questions, 99
10 BUYING AN EXISTING BUSINESS, 100
Key Points, 100
Advantages of Buying a Business, 101
Disadvantages of Buying a Business, 103
Finding the Business, 106
Businesses That Are on the Market, 106
Businesses That Are Not on the Market, 107
Determining the Price of a Business, 108
The Negotiating Process, 110
Price versus Value, 111
Sources of Power in Negotiations, 112
Summary, 113
Discussion Questions, 113
11 FRANCHISING AND OTHER ALTERNATIVES, 114
Key Points, 114
The Popularity of Franchising, 115
The Advantages for the Franchisee, 116
Start Up Assistance, 116
Basis for Judging Prospect of Success, 116
Instant Recognition, 116
Purchasing Power, 116
Advertising Scope and Sophistication, 116
Operational Improvements, 117
Disadvantages for the Franchisee, 117
Restrictions, 117
Costs, 117
Termination, 117
Unrealistic Expectations, 118
Evaluating the Franchise Option, 119
You as a Franchisee, 119
The Industry, 120
The Franchisor, 120
Franchising and the Law, 125
Other Entrepreneurial Options, 127
Business Opportunities, 127
Manufacturer s Representative, 128
Summary, 129
Discussion Questions, 129
THE BUSINESS PLAN: INTRODUCTION, 130
Key Points, 130
What Is a Business Plan? 131
How Do Plans for Existing Businesses and Start Ups Differ? 131
What Is Included in the Business Plan? 131
Executive Summary, 132
Mission Statement and National Trends, 132
The Business Environment, 133
Discussion Questions, 137
THE BUSINESS PLAN: MARKETING, 138
Key Points, 138
What Is Included in the Marketing Section? 139
What Is Your Product or Service? 139
Who Are Your Competitors? 140
Pricing, 140
What Is Your Pricing Objective? 142
What Are Your Pricing Policies? 142
How Will You Determine Your Prices? 142
Industry Markups, 143
Shipping Costs, 146
Credit Terms to Customers, 150
What Are Your Credit Policies? 151
The Industry and Your Competitors, 152
The Cumstomers, 152
The Company s Cash Flow, 152
Competitive Advantage, 153
What Is Your Competitive Advantage? 153
Market Segmentation, 154
How Will You Segment Your Target Market? 154
Common Marketing Mistakes, 156
Location, 158
What Is Your Ideal Location? 159
Is Your Business Retail or Service? 159
Is Your Business and Manufacturing Firm? 162
Is Your Business a Wholesaling Operation? 164
Incubators, 165
Common Location Mistakes, 166
Promotion and Sales, 167
What Types of Promotion Will You Use? 167
What Are Your Promotional Goals? 168
What Is Your Promotional Budget? 168
Sales and Direct Marketing, 169
Sales Promotion, 171
Will You Use Sales Promotions? 171
Advertising, 172
What Type of Advertising Will You Use? 173
Media, 173
When Will You Advertise? 178
Marketing On Line, 179
Public Relations and Publicity, 180
Creating a Favorable Image, 181
Discussion Questions, 181
THE BUSINESS PLAN: MANAGEMENT AND PERSONNEL, 182
Key Points, 182
What Are Your Qualifications to Operate This Business? 183
Have You Completed Job Descriptions? 183
Have You Established the Employees Wage Rates? 183
What Benefits Will You Provide to Your Employees? 184
Have You Completed a Typical Work Schedule? 185
Have You Completed an Organizational Chart? 186
What Other Laws Will Affect Your Personnel Decisions? 186
The Occuational Safety and Health Act, 186
Title VII of the Civil Rights Act and Federal Age Discrimination in Employ¬
ment Act, 186
Americans with Disabilities Act, 187
Immigration Laws, 188
The Family and Medical Leave Act, 188
National Labor Relations Act and Taft Hartley Act, 188
Workers Compensation, 189
State Laws, 189
Do You Have Employees or Subcontractors? 189
Discussion Questions, 192
THE BUSINESS PLAN: START UP COSTS
AND FINANCING, 194
Key Points, 194
How Will the Business Be Financed? 198
Debt Financing, 198
Bank Loans, 198
Federal Government Financing Programs, 199
State and Local Government Programs, 200
Finance Companies, 200
Equity Financing, 200
Personal Funds, 200
Private Investors, 200
Partners, 201
Venture Capital Firms, 201
Stock Sales, 201
Cost of Financing, 202
Discussion Questions, 203
THE BUSINESS PLAN: PROJECTED
FINANCIAL STATEMENTS, 204
Key Points, 204
Accounting Methods, 205
Cash Basis, 205
Accrual Basis, 205
Completed Contract Method, 205
Balance Sheet, 205
The Opening Day Balance Sheet, 207
Projected Income Statement, 208
Cash Flow, 210
Cash Study: The Travel School, 214
Break Even Point, 214
What Is Your Break Even Point? 214
Have You Identified Fixed and Variable Expenses? 215
What Is Your Contribution Margin? 216
Calculating Break Even, 219
How Many Customers Are Needed to Break Even? 219
Discussion Questions, 219
THE BUSINESS PLAN: THE LEGAL SECTION, 220
Key Points, 220
What Form of Organization Will You Choose? 221
Sole Proprietorships, 221
Partnerships, 222
Corporations, 223
The Limited Liability Company, 223
Joint Ventures, 224
What Taxes Will Be Due? 224
Federal Taxes, 224
State Taxes, 225
Organizational Form and Income Taxes, 226
Proprietorships, 226
Partnerships, 226
Corporations, 226
What Other Legal Issues Need to Be Addressed? 227
Discussion Questions, 228
THE BUSINESS PLAN: INSURANCE, 230
Key Points, 230
What Insurance Will You Need? 231
Will You Need Workers Compensation Insurance? 231
What Property Insurance Will You Need? 231
Will You Need Liability Insurance? 232
Will Earnings Insurance Be Necessary? 232
Will You Need Health, Disability or Life Insurance? 233
Discussion Questions
THE BUSINESS PLAN: SUPPLIERS, 234
Key Points, 234
Who Will Be Your Suppliers? 235
Discussion Questions, 236
THE BUSINESS PLAN: RISKS, ASSUMPTIONS,
AND CONCLUSION, 237
Key Points, 237
What Are Your Uncontrollable Risks? 238
What Are Your Assumptions and Conclusions? 238
Discussion Questions, 239
CASE STUDIES, 240
1 On Line Auto Sales, 240
2 Entrepreneurs in the Beverage Industry, 242
3 The Growth and Problems of Wired Ventures, Inc., 246
4 The Body Shop, 247
5 TopsyTail, 249
6 Boston Chicken/Boston Market, 251
7 Hometown Videos, Inc., 253
8 A Family Affair, 254
9 Ed s Auto Parts, 255
10 Bagels and Burgers, 249
APPENDIX A: SUMMARY OF BUSINESS PLAN CHECKLISTS, 271
APPENDIX B: SOURCES OF FINANCING, 286
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| spelling | Lambing, Peggy A. Verfasser aut Entrepreneurship Peggy Lambing ; Charles R. Kuehl 2. ed. Upper Saddle River, NJ Prentice Hall 2000 XV, 301 S. 1 Diskette (9 cm) txt rdacontent n rdamedia nc rdacarrier Entrepreneurship Entrepreneurship United States Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Unternehmensgründung (DE-588)4078599-3 s DE-604 Kuehl, Charles R. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009083855&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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