Grundlagen der Werbung: Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wien
Ueberreuter
2000
|
| Edition: | 2., aktualisierte und erw. Aufl. |
| Series: | New business line
36 : 50-Minuten-Training-Script |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 118 S. Ill. 24 cm |
| ISBN: | 3706407353 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804128087527391232 |
|---|---|
| adam_text | Vorwort 5
Cross Media 7
Marketing 9
Das Briefing 20
Das Konzept 21
Streuung/Media 29
Kreation 38
Produktion (Print) 42
Die Anzeige 48
Das Flugblatt 60
Der Prospekt 62
Der Katalog 67
Direktwerbung 70
Das Plakat 85
Der Radiospot 88
Die E Mail 93
WWW das WorldWideWeb 98
Die Kampagne 104
Erfolgskontrolle 110
Empfohlene Literatur 115
Stichwortverzeichnis 117
|
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| building | Verbundindex |
| bvnumber | BV013315786 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)67296140 (DE-599)BVBBV013315786 |
| discipline | Wirtschaftswissenschaften |
| edition | 2., aktualisierte und erw. Aufl. |
| format | Book |
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| id | DE-604.BV013315786 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:43:40Z |
| institution | BVB |
| isbn | 3706407353 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009079850 |
| oclc_num | 67296140 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR DE-859 DE-573 DE-1051 DE-1102 DE-1047 DE-11 |
| owner_facet | DE-898 DE-BY-UBR DE-859 DE-573 DE-1051 DE-1102 DE-1047 DE-11 |
| physical | 118 S. Ill. 24 cm |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Ueberreuter |
| record_format | marc |
| series | New business line |
| series2 | New business line Manager-Magazin-Edition |
| spelling | Nalepka, Wolfgang J. Verfasser aut Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www Wolfgang J. Nalepka 2., aktualisierte und erw. Aufl. Wien Ueberreuter 2000 118 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier New business line 36 : 50-Minuten-Training-Script Manager-Magazin-Edition Werbung (DE-588)4065541-6 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbemittel (DE-588)4133375-5 s 1\p DE-604 New business line 36 : 50-Minuten-Training-Script (DE-604)BV010385857 36 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009079850&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nalepka, Wolfgang J. Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www New business line Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4133375-5 |
| title | Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www |
| title_auth | Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www |
| title_exact_search | Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www |
| title_full | Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www Wolfgang J. Nalepka |
| title_fullStr | Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www Wolfgang J. Nalepka |
| title_full_unstemmed | Grundlagen der Werbung Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www Wolfgang J. Nalepka |
| title_short | Grundlagen der Werbung |
| title_sort | grundlagen der werbung anzeigen direktwerbung e mail flugblatter horfunk spots kataloge plakate prospekte www |
| title_sub | Anzeigen, Direktwerbung, e-Mail, Flugblätter, Hörfunk-Spots, Kataloge, Plakate, Prospekte, www |
| topic | Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd |
| topic_facet | Werbung Werbemittel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009079850&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV010385857 |
| work_keys_str_mv | AT nalepkawolfgangj grundlagenderwerbunganzeigendirektwerbungemailflugblatterhorfunkspotskatalogeplakateprospektewww |