(2001). Gabler-Marketing-Lexikon: [A - Z] (1. Aufl.). Gabler.
Chicago Style (17th ed.) CitationGabler-Marketing-Lexikon: [A - Z]. 1. Aufl. Wiesbaden: Gabler, 2001.
MLA (9th ed.) CitationGabler-Marketing-Lexikon: [A - Z]. 1. Aufl. Gabler, 2001.
Warning: These citations may not always be 100% accurate.