Market segmentation: how to do it ; how to profit from it
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
MacMillan
1999
|
| Edition: | 2. ed., [Nachdr.] |
| Series: | MacMillan business
|
| Subjects: | |
| Physical Description: | XXIII, 376 S. graph. Darst. |
| ISBN: | 033373369X 0333733703 |
Staff View
MARC
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Record in the Search Index
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| author | McDonald, Malcolm 1938- Dunbar, Ian |
| author_GND | (DE-588)118107585 |
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| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm i d id |
| building | Verbundindex |
| bvnumber | BV013241396 |
| classification_rvk | QP 621 |
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., [Nachdr.] |
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| id | DE-604.BV013241396 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:42:18Z |
| institution | BVB |
| isbn | 033373369X 0333733703 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009023906 |
| oclc_num | 464561371 |
| open_access_boolean | |
| owner | DE-703 DE-634 |
| owner_facet | DE-703 DE-634 |
| physical | XXIII, 376 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | MacMillan |
| record_format | marc |
| series2 | MacMillan business |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar 2. ed., [Nachdr.] Basingstoke [u.a.] MacMillan 1999 XXIII, 376 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier MacMillan business Markedssegmentering Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-604 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Dunbar, Ian Market segmentation how to do it ; how to profit from it Markedssegmentering Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it ; how to profit from it |
| title_auth | Market segmentation how to do it ; how to profit from it |
| title_exact_search | Market segmentation how to do it ; how to profit from it |
| title_full | Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it how to profit from it |
| title_sub | how to do it ; how to profit from it |
| topic | Markedssegmentering Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Markedssegmentering Market segmentation Marktsegmentierung |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoithowtoprofitfromit AT dunbarian marketsegmentationhowtodoithowtoprofitfromit |