APA (7th ed.) Citation

McDonald, M., & Dunbar, I. (1999). Market segmentation: How to do it ; how to profit from it (2. ed., [Nachdr.].). MacMillan.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It ; How to Profit from It. 2. ed., [Nachdr.]. Basingstoke [u.a.]: MacMillan, 1999.

MLA (9th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It ; How to Profit from It. 2. ed., [Nachdr.]. MacMillan, 1999.