APA-Zitierstil (7. Ausg.)

Peter, J. P., & Donnelly, J. H. (1998). Marketing management: Knowledge and skills (5. ed.). Irwin McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Peter, Jerome Paul, und James H. Donnelly. Marketing Management: Knowledge and Skills. 5. ed. Boston, Mass. u.a: Irwin McGraw-Hill, 1998.

MLA-Zitierstil (9. Ausg.)

Peter, Jerome Paul, und James H. Donnelly. Marketing Management: Knowledge and Skills. 5. ed. Irwin McGraw-Hill, 1998.