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Webvertising: the ultimate internet advertising guide

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Bibliographic Details
Format:	Book
Language:	English
Published:	Braunschweig u.a. Vieweg 2000 [Wiesbaden] Gabler
Edition:	1. ed.
Series:	HOTT guide
Subjects:	Advertenties Internet Marketing Relatiemarketing Internet advertising Internet marketing Online-Marketing Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	270 S. Ill., graph. Darst.
ISBN:	3528031506

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MARC


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adam_text	Contents 11 Chapter 1: An Introduction to Online Advertising 13 Why Internet Advertising? By Tom Hyland 19 Internet Advertising By Coshe.com 27 It s an Ad, Ad World By Lee Weiner 31 Webvertising in an Accidental Industry By Nocturnecom 35 Advantages and Disadvantages of Advertising on the Web The H.W. Grady College of Journalism and Mass Communication 39 BJ Webvertising Marketing Guide By BJ Webvertising 51 Chapter 2: Online vs Traditional Marketing 53 Channel One Banner Advertising Report By Channel One 75 Executive Summary: The State of One to One Online By Peppers and Rogers Group 79 Web based Sales: Defining the Cognitive Buyer By Paul Zellweger 91 Interactive Relationship Marketing By David M. Raab The Ultimate Internet Advertisina Guide 1 j Contents I 97 Chapter 3: Optimizing an Online Campaign 99 How Internet Advertising Works j By Rex Briggs, Vice President, Millward Brown International, San Francisco, USA and Horst Stipp, Director, Social and Development ; Research, NBC Television Network, New York, USA 129 It Pays To Advertise. Effects of Business to Business Advertising on \| Decision Makers: Results of Recent Research t By American Business Press • 139 The Seven Steps to Successful Direct Marketing 1 By Carey Hedges, HN Marketing Ltd 145 Exploding the WEB CPM Myth i By Rick Boyce \| 151 What Advertising Works? j By Bill Doyle, Mary A. Modahl, Ben Abbott, Forrester Research 157 Increasing Advertising Effectiveness on the Web By Intel Corporation 167 Justifying the Web for Your Business By USWeb Corporation 183 Collection of DrNunley.com Marketing Articles By Dr. Kevin Nunley 211 Chapter 4: Ways to Measure 213 Counting Hits Not Best Measure Of Web Success By Steven Bonisteel 217 The Dirty Truth About Click Throughs By eMarketer the authority on business online The Ultimate Internet Advertising Guide Contents 219 On Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance By Nicole Goldstein 231 Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey By Andersen Consulting 233 Chapter 5: Tips 235 9 Ways to Write Sure Selling Ads By Binnie Perper 239 10 Tips to More Effective Banners By Nick Bullimore 243 Chapter 6: Webvertising In Depth 245 Designing Catchy, Effective Banner Ads By Meredith Little 253 The Bigger Picture Free Vs. Paid Advertising By Internet Marketing Company 257 Technical White Paper: Advertising on the Web By Tom Shields 265 Generate and Tracking Response to Promotional E mail By Michelle Feit 269 Why E Mail Lists Have Come of Age By Michelle Feit The Ultimate Internet Advertising Guide
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isbn	3528031506
language	English
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spelling	Webvertising the ultimate internet advertising guide ed. by SCN Education B.V. 1. ed. Braunschweig u.a. Vieweg 2000 [Wiesbaden] Gabler 270 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier HOTT guide Advertenties gtt Internet gtt Marketing gtt Relatiemarketing gtt Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s DE-604 SCN Education BV Sonstige (DE-588)2184035-0 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009000869&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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subject_GND	(DE-588)7706419-7 (DE-588)4143413-4
title	Webvertising the ultimate internet advertising guide
title_auth	Webvertising the ultimate internet advertising guide
title_exact_search	Webvertising the ultimate internet advertising guide
title_full	Webvertising the ultimate internet advertising guide ed. by SCN Education B.V.
title_fullStr	Webvertising the ultimate internet advertising guide ed. by SCN Education B.V.
title_full_unstemmed	Webvertising the ultimate internet advertising guide ed. by SCN Education B.V.
title_short	Webvertising
title_sort	webvertising the ultimate internet advertising guide
title_sub	the ultimate internet advertising guide
topic	Advertenties gtt Internet gtt Marketing gtt Relatiemarketing gtt Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Advertenties Internet Marketing Relatiemarketing Internet advertising Internet marketing Online-Marketing Aufsatzsammlung
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