Branding in Asia: the creation, development, and management of Asian brands for the global market
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore [u.a.]
Wiley
2000
|
| Subjects: | |
| Physical Description: | IX, 261 S. |
| ISBN: | 0471835765 |
Staff View
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| spelling | Temporal, Paul Verfasser aut Branding in Asia the creation, development, and management of Asian brands for the global market Paul Temporal Singapore [u.a.] Wiley 2000 IX, 261 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Merken gtt Branding (Marketing) Asia Case studies Competition, International Case studies Markenartikel (DE-588)4037584-5 gnd rswk-swf Asien Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Asien (DE-588)4003217-6 g Markenartikel (DE-588)4037584-5 s DE-604 |
| spellingShingle | Temporal, Paul Branding in Asia the creation, development, and management of Asian brands for the global market Marketing gtt Merken gtt Branding (Marketing) Asia Case studies Competition, International Case studies Markenartikel (DE-588)4037584-5 gnd |
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| title | Branding in Asia the creation, development, and management of Asian brands for the global market |
| title_auth | Branding in Asia the creation, development, and management of Asian brands for the global market |
| title_exact_search | Branding in Asia the creation, development, and management of Asian brands for the global market |
| title_full | Branding in Asia the creation, development, and management of Asian brands for the global market Paul Temporal |
| title_fullStr | Branding in Asia the creation, development, and management of Asian brands for the global market Paul Temporal |
| title_full_unstemmed | Branding in Asia the creation, development, and management of Asian brands for the global market Paul Temporal |
| title_short | Branding in Asia |
| title_sort | branding in asia the creation development and management of asian brands for the global market |
| title_sub | the creation, development, and management of Asian brands for the global market |
| topic | Marketing gtt Merken gtt Branding (Marketing) Asia Case studies Competition, International Case studies Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Marketing Merken Branding (Marketing) Asia Case studies Competition, International Case studies Markenartikel Asien Fallstudiensammlung |
| work_keys_str_mv | AT temporalpaul brandinginasiathecreationdevelopmentandmanagementofasianbrandsfortheglobalmarket |