APA (7th ed.) Citation

Hiebert, R. E., Ungurait, D. F., & Bohn, T. W. (1974). Mass media: An introduction to modern communication. McKay.

Chicago Style (17th ed.) Citation

Hiebert, Ray E., Donald F. Ungurait, and Thomas W. Bohn. Mass Media: An Introduction to Modern Communication. New York: McKay, 1974.

MLA (9th ed.) Citation

Hiebert, Ray E., et al. Mass Media: An Introduction to Modern Communication. McKay, 1974.