APA (7th ed.) Citation

Cravens, D. W. (2000). Strategic marketing (6. ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 6. ed. Chicago u.a: Irwin, 2000.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 6. ed. Irwin, 2000.