Relationship marketing: new strategies, techniques and technologies to win the customers you want and keep them forever
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Bibliographic Details
Main Author: Gordon, Ian 1952- (Author)
Format: Book
Language:English
Published: Toronto ; New York ; Weinheim <<[u.a.]>> Wiley 1998
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Online Access:Contributor biographical information
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Table of contents
Physical Description:XX, 314 S. graph. Darst. 24 cm
ISBN:0471641731

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