Ratings analysis: the theory and practice of audience research
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Bibliographic Details
Main Authors: Webster, James G. (Author), Lichty, Lawrence W. (Author), Phalen, Patricia F. (Author)
Format: Book
Language:English
Published: Mahwah, NJ [u.a.] Erlbaum 2000
Edition:2. ed.
Series:Lea's communication series
Subjects:
Physical Description:X, 282 S. graph. Darst.
ISBN:0805830995
0805830987

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