Holdings: Media planning workbook

Media planning workbook: with discussions and problems

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Bibliographic Details
Main Authors:	Goodrich, William B. (Author), Sissors, Jack Z. (Author)
Format:	Book
Language:	English
Published:	Lincolnwood NTC Business Books 1995
Edition:	5. ed.
Subjects:	Advertising media planning Werbeträger Werbung Werbeplanung Medien Anzeigenwerbung
Physical Description:	XIII, 206 S.
ISBN:	0844235024

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MARC


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650	0	7	\|a Medien \|0 (DE-588)4169187-8 \|2 gnd \|9 rswk-swf
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Record in the Search Index

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any_adam_object
author	Goodrich, William B. Sissors, Jack Z.
author_facet	Goodrich, William B. Sissors, Jack Z.
author_role	aut aut
author_sort	Goodrich, William B.
author_variant	w b g wb wbg j z s jz jzs
building	Verbundindex
bvnumber	BV013037889
callnumber-first	H - Social Science
callnumber-label	HF5826
callnumber-raw	HF5826.5
callnumber-search	HF5826.5
callnumber-sort	HF 45826.5
callnumber-subject	HF - Commerce
ctrlnum	(OCoLC)373690172 (DE-599)BVBBV013037889
dewey-full	659.1/11
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/11
dewey-search	659.1/11
dewey-sort	3659.1 211
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	5. ed.
format	Book
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id	DE-604.BV013037889
illustrated	Not Illustrated
indexdate	2024-07-09T18:38:04Z
institution	BVB
isbn	0844235024
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-008882628
oclc_num	373690172
open_access_boolean
owner	DE-N2
owner_facet	DE-N2
physical	XIII, 206 S.
publishDate	1995
publishDateSearch	1995
publishDateSort	1995
publisher	NTC Business Books
record_format	marc
spelling	Goodrich, William B. Verfasser aut Media planning workbook with discussions and problems William B. Goodrich ; Jack Z. Sissors 5. ed. Lincolnwood NTC Business Books 1995 XIII, 206 S. txt rdacontent n rdamedia nc rdacarrier Advertising media planning Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s 1\p DE-604 Werbeträger (DE-588)4133377-9 s 2\p DE-604 Anzeigenwerbung (DE-588)4112549-6 s 3\p DE-604 Werbeplanung (DE-588)4130474-3 s 4\p DE-604 Sissors, Jack Z. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Goodrich, William B. Sissors, Jack Z. Media planning workbook with discussions and problems Advertising media planning Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Anzeigenwerbung (DE-588)4112549-6 gnd
subject_GND	(DE-588)4133377-9 (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4169187-8 (DE-588)4112549-6
title	Media planning workbook with discussions and problems
title_auth	Media planning workbook with discussions and problems
title_exact_search	Media planning workbook with discussions and problems
title_full	Media planning workbook with discussions and problems William B. Goodrich ; Jack Z. Sissors
title_fullStr	Media planning workbook with discussions and problems William B. Goodrich ; Jack Z. Sissors
title_full_unstemmed	Media planning workbook with discussions and problems William B. Goodrich ; Jack Z. Sissors
title_short	Media planning workbook
title_sort	media planning workbook with discussions and problems
title_sub	with discussions and problems
topic	Advertising media planning Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Anzeigenwerbung (DE-588)4112549-6 gnd
topic_facet	Advertising media planning Werbeträger Werbung Werbeplanung Medien Anzeigenwerbung
work_keys_str_mv	AT goodrichwilliamb mediaplanningworkbookwithdiscussionsandproblems AT sissorsjackz mediaplanningworkbookwithdiscussionsandproblems

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