APA-Zitierstil (7. Ausg.)

Goodrich, W. B., & Sissors, J. Z. (1995). Media planning workbook: With discussions and problems (5. ed.). NTC Business Books.

Chicago-Zitierstil (17. Ausg.)

Goodrich, William B., und Jack Z. Sissors. Media Planning Workbook: With Discussions and Problems. 5. ed. Lincolnwood: NTC Business Books, 1995.

MLA-Zitierstil (9. Ausg.)

Goodrich, William B., und Jack Z. Sissors. Media Planning Workbook: With Discussions and Problems. 5. ed. NTC Business Books, 1995.