The business case for web based training:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Artech House
2000
|
| Series: | Artech House telecommunications library
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXI, 182 S. |
| ISBN: | 1580531156 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Preface xi
Introduction xvii
Benefits of Web based training xviii
Evaluation of Web based training xix
1 The Market for Web Based Training 1
1.1 Market demand for Web based courses 1
1.1.1 Market segmentation 4
1.2 Web based training industry profile 11
1.2.1 Scope of the industry 11
1.2.2 Industry structure 12
1.3 Marketing Web based training programs 16
1.3.1 Product 16
v
VI The Business Case for Web Based Training
1.3.2 Place 19
1.3.3 Price 19
1.3.4 Promotion 21
1.4 Business process reengineering for
Web based training 22
1.4.1 Deciding between customization and off the shelf
courseware 24
1.5 Barriers to the adoption of Web based training 26
1.6 Conclusion 27
2 Cost Benefit Analysis of Web Based Training:
Case Study of the Bell Online Institute 33
2.1 Introduction 33
2.2 Measurements of financial performance 34
2.2.1 Break even number of students 34
2.3 Cost comparison: a background 35
2.4 Costing methodology 38
2.5 Bell Online Institute case study 39
2.6 Cost analysis: Fixed costs 40
2.6.1 Capital costs 41
2.6.2 Phase 1: content development 42
2.7 Cost analysis: Variable costs 43
2.7.1 Phase 2: Usability testing 43
2.8 Cost analysis of courses 45
2.8.1 Classroom courses 45
2.8.2 Web based courses 47
2.9 Web based course development costs 48
2.9.1 Asynchronous courses 48
2.9.2 Synchronous course 49
2.9.3 Additional costs 51
2.10 Ratio analysis 52
2.10.1 Break even number of students 5 2
2.10.2 Return on investment 5 2
2.11 Discussion 54
2.11.1 Comparison of multimedia content per course 54
Contents Vll
2.11.2 Importance of each costing element 5 5
2.12 Conclusion 5 6
3 Videoconferencing Compared With Web Based
Training Delivery 59
3.1 Introduction 59
3.2 Videoconferencing 60
3.2.1 The multicast backbone of the Internet (Mbone) 60
3.2.2 Costing analysis for videoconferencing 61
3.2.3 Delivery issues 6 5
3.2.4 University teaching versus professional training 67
3.3 Web based training 67
3.3.1 Costing analysis for Web based training 69
3.4 Collaborative learning 71
3.4.1 Systems for Web based training 74
3.4.2 Video Web hybrids 77
3.4.3 Webcasting 78
3.5 Conclusion 79
4 Web Based Competency and Training Management
Systems for Distance Learning 83
4.1 Introduction 83
4.2 Background 84
4.3 Issues, controversies, problems 84
4.3.1 Managing employee training to support
organizational goals 85
4.3.2 Pay for performance 88
4.4 Solutions and recommendations 90
4.4.1 Enterprise wide competency and training
management systems 90
4.4.2 Organizational requirement for competency and
training management systems 93
4.5 Case description: Use of the SIGAL system at
Bell Canada 94
viii The Business Case for Web Based Training
4.5.1 Competency management at Bell Canada 94
4.5.2 SIGAL system 95
4.5.3 Broadband training initiative: Case study 97
4.6 Barriers to the use of Web based competency
assessment and training management 99
4.6.1 Online training development and delivery 99
4.6.2 Competency assessment 100
4.7 Future trends 101
4.8 Conclusion 102
5 Pricing Models for Web Based Training 105
5.1 Introduction 105
5.2 Market forces 106
5.3 Factors in competitive pricing 109
5.3.1 Perceived value 109
5.3.2 Intrinsic benefits 111
5.3.3 Relative prices 112
5.3.4 Consumer knowledge 112
5.3.5 Customer expectation 113
5.3.6 Vendor reputation 113
5.3.7 Price elasticity 114
5.4 Elements of course pricing 115
5.4.1 Course production 116
5.4.2 Intellectual property and overhead 117
5.4.3 Fair profit margin 118
5.4.4 Product positioning and corporate image 118
5.5 Pricing models 119
5.6 Pricing scenarios 121
5.7 Case study: Pricing considerations for Web based
courses at Bell Nexxia 122
5.8 Conclusion 125
6 Business Process Reengineering for the Use of
Distance Learning at Bell Canada 129
6.1 Introduction 129
Contents IX
6.2 Background 130
6.2.1 Methodology 131
6.3 Setting the stage 13 2
6.4 Case description: 6 R s analysis 133
6.4.1 Realization: Establishing the need for business
process reengineering 133
6.4.2 Requirements: Defining customer needs 134
6.4.3 Rethink: Integration of appropriate technologies 138
6.4.4 Redesign: Setting goals for performance
improvement 140
6.4.5 Retool: Testing of the concept 143
6.4.6 Reevaluate: Evaluating the new process 143
6.5 Current challenges 148
6.6 Conclusion 149
Appendix 6A: Supporting material for case study on
business process reengineering at Bell Canada 153
Epilogue 154
Long range effects 154
Lessons learned 155
Further reading 155
Conclusion 157
Glossary 163
Suggested Reading 167
Epilogue 171
About the Authors 173
Index 175
|
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| isbn | 1580531156 |
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| spelling | Whalen, Tammy Verfasser aut The business case for web based training Tammy Whalen ; David Wright The business case for web-based training London [u.a.] Artech House 2000 XXI, 182 S. txt rdacontent n rdamedia nc rdacarrier Artech House telecommunications library Computerunterstütztes Lernen (DE-588)4225938-1 gnd rswk-swf Mitarbeiterschulung (DE-588)4248043-7 gnd rswk-swf Mitarbeiterschulung (DE-588)4248043-7 s Computerunterstütztes Lernen (DE-588)4225938-1 s DE-604 Wright, David Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008858286&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Whalen, Tammy Wright, David The business case for web based training Computerunterstütztes Lernen (DE-588)4225938-1 gnd Mitarbeiterschulung (DE-588)4248043-7 gnd |
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| title | The business case for web based training |
| title_alt | The business case for web-based training |
| title_auth | The business case for web based training |
| title_exact_search | The business case for web based training |
| title_full | The business case for web based training Tammy Whalen ; David Wright |
| title_fullStr | The business case for web based training Tammy Whalen ; David Wright |
| title_full_unstemmed | The business case for web based training Tammy Whalen ; David Wright |
| title_short | The business case for web based training |
| title_sort | the business case for web based training |
| topic | Computerunterstütztes Lernen (DE-588)4225938-1 gnd Mitarbeiterschulung (DE-588)4248043-7 gnd |
| topic_facet | Computerunterstütztes Lernen Mitarbeiterschulung |
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