Strategic thinking for smaller businesses and divisions:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Malden, Mass. u.a.
Blackwell Publ.
1999
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 269 S. graph. Darst. |
| ISBN: | 0631208380 |
Staff View
MARC
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| 100 | 1 | |a Lasher, William R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic thinking for smaller businesses and divisions |c William R. Lasher |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Malden, Mass. u.a. |b Blackwell Publ. |c 1999 | |
| 300 | |a XII, 269 S. |b graph. Darst. | ||
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Record in the Search Index
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| adam_text | contents
Preface x
Acknowledgments xiii
[Part I: Strategic Ideas 1|
1. Introduction to Strategic Thinking 3
The Concept of Business Strategy 3
The Development of Strategic Thinking 5
The Strategic Process Analysis, Planning, Implementation,
and Control 7
Levels of Strategy 8
Benefits of Strategic Thinking 11
Who Is Responsible for Strategic Thinking and Planning? 12
2. Developing Long Run Thinking 15
The Conflict between the Long and Short Run 15
Long Run Thinking in Periods of Growth and Contraction 20
The Importance of Quality 22
Measuring Success 23
3. An Overview of the Strategic Process for Small Business 25
The Strategic Process 25
Phases of the Strategic Process 25
Strategic Steps 30
| Part II: Creating a Strategic Framework 331
4. Developing a Mission and Setting Objectives 35
Developing a Mission 35
Mission: Concept and Statement 35
Mission Statement Basics 36
Defining the Business 37
A Realistic Mission Statement for Your Business 39
vi Contents
The Mission and Attention to Change 40
Communicating and Buy in 40
Inconsistent Actions 41
A Few More Mission Statement Examples 41
Setting Objectives 43
The Nature of an Objective 44
Objectives for Who and What 44
Upward Support 44
Measurability 46
Long vs. Short Run Objectives 47
Challenging but Achievable Objectives 49
Objectives as Predictions 50
Summary 50
5. Analysis of the Present External Position: The Industrial
Environment 51
Industry Analysis Overview 52
Industry Profile 53
Analyzing the Competitive Environment 57
The Effects of Change 65
Assessment of Industry Structure and Important Rivals 67
Key Success Factors 69
Summarizing the Industry Environment 70
6. Analysis of the Present Position: Internal to the Firm 71
Internal Analysis Overview 71
Understanding How the Firm Got Where It Is Now 71
Identifying the Present Strategy and Assessing How Well
It s Working 72
SWOT Analysis Strengths, Weaknesses, Opportunities,
and Threats The Concept of a Distinctive Competence 74
Competitive Cost Analysis 78
Long Run Problems 80
Overall Competitive Assessment 81
Putting It All Together A Self Assessment 84
7. Developing a Strategy 85
The Nature of the Strategy Making Task 85
The Concept of Competitive Advantage 86
Generic Strategies 88
Overall Cost Leadership 88
Differentiation 92
A Hybrid Strategy Best Cost Provider 97
Focus (Niche) Strategies 98
Contents vii
Offensive and Defensive Strategies 101
Timing Competitive Actions 102
Strategic Issues in Emerging Industries 103
Fragmented Industries 104
Developing a Strategy Summary 105
| Part III: Strategic Planning and Implementation 107~|
8. Implementation and Control 109
Implementing the Chosen Strategy 109
The Nature of the Implementation Problem 109
An Overview of the Implementation Process 110
Designing the Organizational Process 110
Managing Competences 117
Selecting Key People 118
Budgeting to Support Strategy 120
Strategic Support Systems 121
Incentive Systems 123
Corporate Culture 128
Control Evaluation and Adjustment 131
Control Processes and the Feedback Loop 132
Strategic Control 132
The Comparison with Planned Performance 133
Summary Strategic Control 135
9. Strategy and Business Planning 136
Business Planning 136
The Outline of a Typical Business Plan 137
The Purpose of Business Planning 137
Four Kinds of Business Plan 139
Relating Planning Activity in Small and Large Firms 142
Strategic Planning Documents 143
The Strategic Audit 144
The Strategic Planning Process 144
[Part IV: Strategic Issues for Small Businesses 1471
10. Marketing and Sales: The Strategic Center of Small Business 149
The Target Market 150
Marketing Mix 151
Advertising in Small Business A Strategic Problem 154
Market Research 157
Marketing Strategy and Business Planning 160
viii Contents
Motivating the Sales Force Commission Plans 162
11. Financing Strategies 165
Basic Principles 166
Financing by Borrowing Debt 166
Equity Financing 169
Strategic Financial Thinking 171
Strategy for Venture Capital Financing 171
Strategy for Lenders Usually Banks 174
More Detailed Guidelines to Working with Banks 176
Corporate Financing of Divisions 179
Private Sources of Money 180
Make Use of the Way People Read Plans and Proposals 180
12. Break Even Analysis 182
Introduction 182
Fixed and Variable Costs 183
Break Even Diagrams 184
Break Even Calculations 185
Extending Break Even to Include Profit and Return on
Investment (ROI) 187
Using Break Even Strategically A Retail Location 188
Sensitivity Analysis 190
13. Strategies for Service Businesses 191
Introduction 191
Defining a Service Business 192
Pricing a Service 192
Other Factors to Consider 196
14. Location Analysis 198
A Science or an Art? 198
The Dimensions of Location 198
Choosing a Community 199
Choosing a Site Within a Community 200
Bankers and Realtors 201
15. Diversification 203
How Diversification is Accomplished 204
When and Why Firms Diversify 205
Types of Diversification 208
Justifying the Cost of Getting into the New Business 210
Contents ixl
| Part V: Restructuring Strategies 2151
16. Cost Reduction and Downsizing: Planning to get Leaner
or Smaller 217
Introduction to Part V 217
Reducing Spending 218
Downsizing 218
The Economics of a Crunch 219
Supply and Demand Analysis for an Industry 219
Supply and Demand for a Single Firm 220
Cost Curves for a Firm The Essence of Downsizing 223
The Meaning of Plant Size 225
Shrinking Growth in Reverse: Cost Reduction vs.
Downsizing 226
Why it s Harder to Shrink than Grow: Organizational
Hysteresis 227
Changes in the Market 228
A Crunch for the Individual Firm 229
The Response to an Increase in Supply 231
The Response to a Decrease in Demand 233
The Issue of Can vs. Must Who Are We? 233
17. Cost Reduction and Downsizing: Practical Applications 235
Cost Reductions in General 235
The First Layer of Reduction 236
Subsequent Layers and the Issue of Function 239
A Simple, General Approach to Analyzing a Department in a
Cost Reduction/Layoff Situation 243
Estimating the Improvement Available Through Layoff
Action 244
Post Layoff Spending 248
Timing and Cost Effects of Expense Reductions 248
Can We Make a Plan We re Missing Through a Layoff? 249
Preparing for Cost Reductions in Risky Times 250
Morale Effects 250
People Related Expenses 251
Layoffs in Sales 252
A Few Words About Expenses in General 254
Case Study: The Barton Corporation 255
Index 263
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T18:37:13Z |
| institution | BVB |
| isbn | 0631208380 |
| language | English |
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| spelling | Lasher, William R. Verfasser aut Strategic thinking for smaller businesses and divisions William R. Lasher 1. publ. Malden, Mass. u.a. Blackwell Publ. 1999 XII, 269 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kleinbedrijf gtt Petites et moyennes entreprises - Planification Planification stratégique Strategische planning gtt Small business Planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Klein- und Mittelbetrieb (DE-588)4031031-0 s DE-604 DE-188 Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008846782&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lasher, William R. Strategic thinking for smaller businesses and divisions Kleinbedrijf gtt Petites et moyennes entreprises - Planification Planification stratégique Strategische planning gtt Small business Planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4078609-2 (DE-588)4309237-8 (DE-588)4031031-0 |
| title | Strategic thinking for smaller businesses and divisions |
| title_auth | Strategic thinking for smaller businesses and divisions |
| title_exact_search | Strategic thinking for smaller businesses and divisions |
| title_full | Strategic thinking for smaller businesses and divisions William R. Lasher |
| title_fullStr | Strategic thinking for smaller businesses and divisions William R. Lasher |
| title_full_unstemmed | Strategic thinking for smaller businesses and divisions William R. Lasher |
| title_short | Strategic thinking for smaller businesses and divisions |
| title_sort | strategic thinking for smaller businesses and divisions |
| topic | Kleinbedrijf gtt Petites et moyennes entreprises - Planification Planification stratégique Strategische planning gtt Small business Planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| topic_facet | Kleinbedrijf Petites et moyennes entreprises - Planification Planification stratégique Strategische planning Small business Planning Strategic planning Strategisches Management Unternehmensplanung Strategische Planung Klein- und Mittelbetrieb |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008846782&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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