The strategic role of marketing: understanding why marketing should be central to your business strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
McGraw-Hill
1995
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 205 S.: graph. Darst. |
| ISBN: | 0077078543 |
Staff View
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Record in the Search Index
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| adam_text | Contents
PREFACE vii
CHAPTER 1 The marketing environment 1
CHAPTER2 The strategic context 13
CHAPTER3 Strategy formulation 33
CHAPTER 4 Strategic planning 43
CHAPTERS The marketing concept and the marketing
process 59
CHAPTER 6 Organizing for strategic marketing 71
CHAPTER 7 Marketing planning 89
CHAPTER 8 Marketing implementation, practice and
controls: 1 105
CHAPTER 9 Marketing implementation, practice and
controls: 2 121
CHAPTER 10 Marketing audit and corporate self renewal 139
CHAPTER 11 Strategic marketing beyond the second
millennium 147
vi CONTENTS
APPENDIX 1 Mission statements 159
APPENDIX 2 Strategic planning techniques and their
practical application 163
GLOSSARY 193
INDEX 198
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| indexdate | 2024-07-09T18:36:10Z |
| institution | BVB |
| isbn | 0077078543 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008800555 |
| oclc_num | 32130793 |
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| physical | 205 S.: graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Davies, Adrian Verfasser aut The strategic role of marketing understanding why marketing should be central to your business strategy Adrian Davies London u.a. McGraw-Hill 1995 205 S.: graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Strategische planning gtt Marketing Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008800555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Davies, Adrian The strategic role of marketing understanding why marketing should be central to your business strategy Marketing gtt Strategische planning gtt Marketing Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | The strategic role of marketing understanding why marketing should be central to your business strategy |
| title_auth | The strategic role of marketing understanding why marketing should be central to your business strategy |
| title_exact_search | The strategic role of marketing understanding why marketing should be central to your business strategy |
| title_full | The strategic role of marketing understanding why marketing should be central to your business strategy Adrian Davies |
| title_fullStr | The strategic role of marketing understanding why marketing should be central to your business strategy Adrian Davies |
| title_full_unstemmed | The strategic role of marketing understanding why marketing should be central to your business strategy Adrian Davies |
| title_short | The strategic role of marketing |
| title_sort | the strategic role of marketing understanding why marketing should be central to your business strategy |
| title_sub | understanding why marketing should be central to your business strategy |
| topic | Marketing gtt Strategische planning gtt Marketing Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategische planning Strategic planning Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008800555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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