The positioning of South Korean companies in Europe: the case of the automobile industry
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1999
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 244, XXXIV S. graph. Darst., Kt. |
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| 100 | 1 | |a Borstnar, Christian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The positioning of South Korean companies in Europe |b the case of the automobile industry |c von Christian Borstnar |
| 264 | 1 | |c 1999 | |
| 300 | |a XII, 244, XXXIV S. |b graph. Darst., Kt. | ||
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| 502 | |a St. Gallen, Univ., Diss., 1999 | ||
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Record in the Search Index
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| adam_text | Contents in Brief i
Contents in Brief
Table of Contents iii
List of Figures viii
List of Tables x
List of Abbreviations xi
1 introduction 1
1.1 Rationale 1
1.2 Research Objective 3
1.3 Delimitation of the Research 5
1.4 Research Design 6
1.5 Structure 12
2 THEORETICAL FRAMEWORK 15
2.1 The Concept of International Management 15
2.2 Market Entry Strategies 25
2.3 Development of Foreign Direct Investment: A Global Perspective 38
2.4 Organising International Business 46
3 ECONOMIC FRAMEWORK THE KOREAN AND EUROPEAN AUTOMOBILE
MARKETS 60
3.1 The Automobile industry as a Global Industry 60
3.2 Development of the European Automobile Industry 71
3.3 Development of the Korean automobile Industry 92
4 strategy of south korean companies in europe case studies 148
4.1 HYUNDAI 148
4.2 Daewoo 170
4.3 Comparing the European Strategies of Hyundai Motor and Daewoo Motor 199
ii Contents in Brief
5 FROM IMITATION TO INNOVATION? 218
5.1 Comparison of the Development of the Korean and Japanese Automobile
Producers in Europe 218
5.2 How International Are Korean Companies? 227
5.3 Conclusion 238
6 conclusion and outlook 240
ANNE S I: BiblioeraDhv I
ANNEX II: Interview Partners................. XXIII
ANNEX Ml: Questionnaires XXVI
ANNEX IV: Policy Measures Since the Crisis XXXII
ANNEX V: Map of Korea XXXIV
Table of Contents iii
Table of Contents
Contents in Brief. i
Table of Contents Hi
List of Figures viii
List of Tables i
List of Abbreviations , xi
1 introduction 1
1.1 Rationale 1
1.2 Research Objective 3
1.3 Delimitation of the Research 5
1.3.1 Geographical Delimitation 5
1.3.2 Delimitation of the Business Sector 5
1.3.3 Functional Delimitation 6
1.4 Research Design 6
1.4.1 Business Administration as Applicable Social Science 6
1.4.2 Linking Theory and Practice 7
1.4.2.1 Case Study Research 7
1.4.2.2 Data Collection 9
1.5 Structure 12
2 THEORETICAL FRAMEWORK 15
2.1 The Concept of International Management 15
2.1.1 Defining InternationalManagement 15
2.1.2 Motives for Going International 16
2.1.3 Global Corporate Strategy 19
2.1.4 Roles of the Government in International Business 20
2.1.5 Considering the Risks 22
2.1.6 Conclusion: Internationalisation as a Necessity in the Modern Economy 25
2.2 Market Entry Strategies 25
2.2.1 The Choice of Forms and Functions 26
2.2.1.1 Different Forms of Market Entry 26
2.2.1.2 Configuring the Functions for Market Entry: The Use of the Value Chain 28
2.2.2 The Choice of Markets and Products 30
2.2.3 The Process of Internationalisation 32
2.2.3.1 Different Forms 32
2.2.3.2 Different Stages 34
iv Table of Contents
2.2.4 The Matrix of International Business 35
2.2.5 Conclusion: The Importance of a Well prepared Market Entry 37
2.3 Development of Foreign Direct Investment: A Global Perspective 38
2.3.1 Historical Overview 38
2.3.2 Motives and Risks of Foreign Direct Investment 39
2.3.2.1 Motives for Investing Abroad 40
2.3.2.2 Risks of Foreign Direct Investment 41
2.3.3 Effects of Foreign Direct Investment 42
2.3.4 Conclusion: New Structures in the World Economy 45
2.4 Organising International Business 46
2.4.7 Organisational Design of International Business 47
2.4.1.1 Different Concepts 47
2.4.1.2 Organising Global Business 48
2.4.1.3 Relationship between Headquarters and Subsidiaries 52
2.4.2 International Human Resource Management 53
2.4.3 International Marketing 54
2.4.4 Cross Cultural Management 56
2.4.5 Conclusion: International Management as New Challenge for Korean Companies 58
i ECONOMIC FRAMEWORK THE KOREAN AND EUROPEAN AUTOMOBILE
MARKETS 60
3.1 The Automobile Industry as a Global Industry 60
3.1.1 Historical Overview Based on Special Consideration of Production Systems 60
3.1.1.1 The Era of Craft Production 60
3.1.1.2 The Era of Mass Production 61
3.1.1.3 Lean Production 62
3.1.2 Markets and Producers 65
3.1.3 The Suppliers 67
3.1.4 The Globalisation of the Car Sector 68
3.1.5 Conclusion: The Challenge of Established Automobile Industries by Emerging
Economies 70
3.2 Development of the European Automobile Industry 71
3.2.1 The European Economy 71
3.2.1.1 The Europe of Nations 72
3.2.1.2 The European Union as Unifying Element 75
3.2.1.3 The Central and Eastern European Countries 76
3.2.1.4 Flows of FDI in Europe 77
3.2.2 The European Automobile Industry 81
3.2.2.1 Historical Overview 81
3.2.2.2 The Producers 83
3.2.2.3 The Suppliers 90
3.2.3 Conclusion: Europeans Challenged by Korean Automobile Producers 91
Table of Contents v
3.3 Development of the Korean Automobile Industry 92
3.3.1 The Korean Economy 92
3.3.1.1 Historical Overview 95
3.3.1.2 Government as Entrepreneur 97
3.3.1.3 The Chaebols 102
3.3.1.4 The Cultural Background of Korea 107
3.3.1.5 Internationalisation of the Korean Economy 114
3.3.1.6 The Economic Crisis of the 90s: Background and Perspectives 123
3.3.2 The Korean Automobile Industry 127
3.3.2.1 Historical Overview 127
3.3.2.2 Government Policy 136
3.3.2.3 The Producers 138
3.3.2.4 The Suppliers 141
3.3.3 Conclusion: The Competitiveness of the Korean Industry 144
4 STRATEGY OF SOUTH KOREAN COMPANIES IN EUROPE CASE STUDIES 148
4.1 Hyundai 148
4.1.1 Company Profile 148
4.1.2 Chung Yu Jung 149
4.1.3 Short History of Hyundai Motor 151
4.1.3.1 The Co operation with Mitsubishi 154
4.1.3.2 The American Experience 156
4.1.4 Hyundai Motor s European Activities by Functions 157
4.1.4.1 Research and Development 157
4.1.4.2 Production 160
4.1.4.3 Marketing and Sales 162
4.1.4.4 Services 164
4.1.5 Organisation of the European Entities 164
4.1.5.1 Choice of the Financial Involvement: Own Subsidiary vs. Distributor 164
4.1.5.2 Management of the European Entities 166
4.1.6 Hyundai Motor s Globalisation Strategy 168
4.1.7 Conclusion: Hyundai Motor s Strategy in Europe 169
4.2 Daewoo 170
4.2.1 Company Profile 170
4.2.2 Kim WooChong 172
4.2.3 Short History of Daewoo Motor. 173
4.2.3.1 The Alliance with General Motors 174
4.2.3.2 Reaching Out for the World 175
4.2.4 Daewoo Motor s European Activities by Functions 177
4.2.4.1 Research and Development. 177
4.2.4.2 Production 179
4.2.4.3 Marketing and Sales 184
4.2.4.4 Services 190
vi Table of Contents
4.2.5 Organisation of the European Entities 192
4.2.5.1 Choice of the Financial Involvement: Own Subsidiary versus Distributor 192
4.2.5.2 Management of the European Entities 193
4.2.6 Daewoo Motor s Globalisation Strategy 197
4.2.7 Conclusion: Daewoo Motor s Strategy in Europe 199
4.3 Comparing the European Strategies of Hyundai Motor and Daewoo Motor 199
4.3.1 The Development of the Companies 200
4.3.2 The European Activities by Functions 201
4.3.2.1 Research and Development 201
4.3.2.2 Production 203
4.3.2.3 Marketing and Sales 204
4.3.2.4 Services 206
4.3.3 Organisation of the European Entities 207
4.3.3.1 Choice of Markets and Products in Europe 207
4.3.3.2 Choice of the Financial Involvement: Own Subsidiary vs. Distributor 209
4.3.3.3 Management of the European Entities 211
4.3.4 The Globalisation Strategies 213
4.3.5 Conclusion: Strategic Positioning of Hyundai Motor and Daewoo Motor in Europe ...215
5 FROM IMITATION TO INNOVATION? 218
5.1 Comparison of the Development of the Korean and Japanese Automobile
Producers in Europe 218
5.1.1 Historical Overview of the Japanese Automobile Industry 218
5.1.2 Comparison of the Business Environments 220
5.1.2.1 Comparison of the Role of Governments 220
5.1.2.2 Comparison of the Role of the Private Sector 221
5.1.3 Koreans as Disciples of the Japanese? 223
5.1.4 Conclusion: Is it Possible to Draw Conclusions for Other Emerging
Asian Economies? ..226
5.2 How International Are Korean Companies? 227
5.2.1 The Automobile Industry: The Industry of Industries 227
5.2.2 The Internationalisation of Korean Companies 229
5.2.2.1 The Intemationalisation of Business Activities 229
5.2.2.2 The International Configuration of Products 230
5.2.2.3 The Design of Korean International Management 232
5.2.3 Effects of the Economic Crisis on Korea s International Business 234
5.2.4 Reactions of European Car Producers to the Korean Challenge 236
5.3 Conclusion 238
6 CONCLUSION AND OUTLOOK M«
ANNEX I: Bibliography I
Table of Contents vii
ANNEX II: Interview Partners XXIII
ANNEX III: Questionnaires XXVI
ANNEX IV: Policy Measures Since the Crisis XXXII
ANNEX V: Map of Korea XXXIV
viii List of Figures
List of Figures
Figure 1 1: Structure of the Thesis Figure 2 1: Market Entry Strategies 27
29
Figure 2 2: The Value Chain Figure 2 3: Process of Internationalisation 3
Figure 2 4: The Matrix of International Business 36
Figure 2 5: Elements of Analysis in Chapter 2.4 Figure 2 6: The Network Organisation Figure3 1: World wide Vehicle Production and Sales per Region in 1997 65
Figure 3 2: World wide Vehicle Production and Sales of Top Ten Manufacturers
in 1997 66
fro
Figure 3 3: Car Industry as a Global Industry Figure 3^1: World wide Production of Vehicles and Passenger Cars in 1997 72
74
Figure 3 5: GDP per Capita in Selected Countries in US $ Figure 3 6: Growth of GDP per Region Figure 3 7 Inward Foreign Direct Investment in Central and Eastern European
80
Countries Figure3 8: Fifteen Biggest Manufacturers in Western Europe in 1997 Figure 3 9: Market Shares per Manufacturer in Selected Central and Eastern
87
EuropeanCountriesin1997(I) Figure 3 10: Market Shares per Manufacturer in Selected Central and Eastern
88
European Countries in 1997 (II) Figure 3 11: Development of Korean GDP per Capita Figure 3 12: Average Growth of Korean Exports for Five Year Periods 119
Figure3 13: Regional Structure of Exports of Cars (1990 and 1997) Figure 3 14: Outward and Inward Foreign Direct Investment of Korea Figure 3 15: Effect of the Korean Economic Crisis on Domestic production and
.126
Sales of Passenger Cars 128
Figure 3 16: The Ten Biggest Car Producing Nations in the World .132
Figure 3 17 Development of Car Sales in Korea ...134
Figure 3 18: Exports of Korean Car Producers .139
Figure 3 19: Development of Korean Car Manufacturers 140
Figure 3 20: Comparison of Korean Car Manufacturers Figure 3 21: Number of Years to Accomplish Korea s 1970 95 Growth (GDP per
Capita Increase from 2,500 to 12,600 US Purchasing Power
....145
Parity Terms) ..158
Figure 4 1: Hyundai s Strategy of New Product Development .168
Figure 4 2: Management of Hyundai s Activities in Europe
List of Figures ix
Figure 4 3: Organisation of Centrum Daewoo 194
Figure 4 4: Management of Daewoo s Activities in Europe 195
Figure 4 5: Forthcoming Reorganisation of Daewoo 196
Figure 4 6: Market Shares of Korean Producers in Western European Markets 209
Figure 4 7: Hyundai and Daewoo in Root s Methodology 210
Figure 5 1: Similarities and Differences between Chaebols and Keiretsus 222
Figure 5 2: Comparison of the Number of Vehicle per Platform 231
Figure 5 3: Price and Image of Cars in Western European Markets 237
x List of Tables
List of Tables
Table 2 1: reasons for Going International 16
Table 2 2: Risks Involved when Going International 23
Table 2 3: Strategic Orientation and Configuration in Multinational,
International, Global, and Transnational Companies 50
Table 3 1: Key Economic Indicators of the Korean Economy 94
Table 3 2: Leading Export Items in 1961,1982 and 1994 118
Table 3 3: Stages of Development of the Korean Automobile Industry 135
Table4 1: Key Data of the Hyundai Group (1996 and 1997) 148
Table 4 2: Key Data of Hyundai Motor Company 153
Table 4 3: Exports of Hyundai Motor Company by Region in 1997 154
Table 4 4: Production and assembly Plants of Hyundai Motor 161
Table 4 5: Key Data of the Daewoo Group (1996 and 1997) 171
Table 4 6: Overseas Network of the Daewoo Group by Regions (as of June 1997) 171
TABLE4 7: Key Data OF Daewoo MOTOR(1996 AND 1997) 177
Table 4 8: Daewoo s Production Plants by the End of 1998 181
Table 4 9: Comparison of the European Strategies of Hyundai Motor and
Daewoo Motor 216
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| spelling | Borstnar, Christian Verfasser aut The positioning of South Korean companies in Europe the case of the automobile industry von Christian Borstnar 1999 XII, 244, XXXIV S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 1999 Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Südkorea (DE-588)4078029-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Südkorea (DE-588)4078029-6 g Kraftfahrzeugindustrie (DE-588)4032690-1 s Europa (DE-588)4015701-5 g DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008789205&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Borstnar, Christian The positioning of South Korean companies in Europe the case of the automobile industry Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| subject_GND | (DE-588)4032690-1 (DE-588)4015701-5 (DE-588)4078029-6 (DE-588)4113937-9 |
| title | The positioning of South Korean companies in Europe the case of the automobile industry |
| title_auth | The positioning of South Korean companies in Europe the case of the automobile industry |
| title_exact_search | The positioning of South Korean companies in Europe the case of the automobile industry |
| title_full | The positioning of South Korean companies in Europe the case of the automobile industry von Christian Borstnar |
| title_fullStr | The positioning of South Korean companies in Europe the case of the automobile industry von Christian Borstnar |
| title_full_unstemmed | The positioning of South Korean companies in Europe the case of the automobile industry von Christian Borstnar |
| title_short | The positioning of South Korean companies in Europe |
| title_sort | the positioning of south korean companies in europe the case of the automobile industry |
| title_sub | the case of the automobile industry |
| topic | Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| topic_facet | Kraftfahrzeugindustrie Europa Südkorea Hochschulschrift |
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