APA (7th ed.) Citation

(2000). Understanding marketing: A European casebook. Wiley.

Chicago Style (17th ed.) Citation

Understanding Marketing: A European Casebook. Chichester [u.a.]: Wiley, 2000.

MLA (9th ed.) Citation

Understanding Marketing: A European Casebook. Wiley, 2000.

Warning: These citations may not always be 100% accurate.