Services marketing: a European perspective
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London
Prentice Hall Europe
1999
|
| Subjects: | |
| Physical Description: | XIV, 718 S. Ill., graph. Darst. |
| ISBN: | 013095991X |
Staff View
MARC
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Record in the Search Index
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| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Europa Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV012904966 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:35:46Z |
| institution | BVB |
| isbn | 013095991X |
| language | English |
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| physical | XIV, 718 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Prentice Hall Europe |
| record_format | marc |
| spelling | Services marketing a European perspective Christopher H. Lovelock ... Services marketing: a European perspective London Prentice Hall Europe 1999 XIV, 718 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Customer relations Service industries Europe Marketing Service industries Europe Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Europa (DE-588)4015701-5 g Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-188 Dienstleistungsbetrieb (DE-588)4012181-1 s Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth |
| spellingShingle | Services marketing a European perspective Customer relations Service industries Europe Marketing Service industries Europe Marketing Case studies Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4012181-1 (DE-588)4015701-5 (DE-588)4522595-3 |
| title | Services marketing a European perspective |
| title_alt | Services marketing: a European perspective |
| title_auth | Services marketing a European perspective |
| title_exact_search | Services marketing a European perspective |
| title_full | Services marketing a European perspective Christopher H. Lovelock ... |
| title_fullStr | Services marketing a European perspective Christopher H. Lovelock ... |
| title_full_unstemmed | Services marketing a European perspective Christopher H. Lovelock ... |
| title_short | Services marketing |
| title_sort | services marketing a european perspective |
| title_sub | a European perspective |
| topic | Customer relations Service industries Europe Marketing Service industries Europe Marketing Case studies Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| topic_facet | Customer relations Service industries Europe Marketing Service industries Europe Marketing Case studies Marketing Dienstleistung Dienstleistungsbetrieb Europa Fallstudiensammlung |
| work_keys_str_mv | AT lovelockchristopherh servicesmarketingaeuropeanperspective |