Marketing issues in transitional economies: [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998]
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer
1999
|
| Schriftenreihe: | The William Davidson Institute series on transitional and emerging economies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 287 S. graph. Darst. |
| ISBN: | 0792384989 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS
Introduction and Acknowledgments vii
OVERVIEW 1
1. Marketing Issues and Challenges in Transitional Economies
RajeevBatra 3
THE CHANGING CONSUMER 37
2. Leaping Luxuries and Transitional Consumers
Russell W.Belk 39
3. Resolving Consumption Disagreements in Mainland Chinese Families:
An Inter Generational Comparison
David K. Tse, Leo Y. Sin, Oliver H. Yau and C. Joseph Yu 55
4. Consumer Segmentation in China
Bernd H. Schmitt 73
5. Value Priorities and Consumer Behavior in a Transitional Economy
Steven M. Burgess and Jan Benedict E. M. Steenkamp 85
MARKET ORIENTATION IN FIRMS 107
6. An Examination of the Dimensions of Market Orientation in the
Polish Retail Sector
Patricia Huddleston and Linda Good 109
7. Reliability in Measuring Market Orientation and Financial Performance
in Transition Economies
Rohit Deshpande and John U. Farley 127
vi CONTENTS
8. The Prospects of Becoming Market Oriented: Evidence from the
Czech Republic
Ronald Savitt 139
DISTRIBUTION 159
9. Towards a New Distribution Pattern: The Case of Romania
Carmen Balan 161
10. Factors Relating to Supply Stability and the Reduction of
Opportunism in Hungarian Marketing Channels
Debra J. Dahab and James W. Gentry 173
11. Product Distribution Choices in China: A Transaction Cost
Perspective
Louisa Ha, Mrinal Ghosh, Rajeev Batra and Jie Hai Zhang 187
STRATEGY AND TACTICS 197
12. A Comparative Study of Distribution and Promotion Strategies Used
by Multinational Versus Local Companies in Romania
Lalita A. Manrai, Ajay K. Manrai and Dana Nicoleta Lascu 199
13. Do Timing and Modes of Entry in China Matter to Market Share Position
and Profitability?
Yigang Pan and Xiaolian Li 211
14. Defending Turf: Marketing Strategies for Emerging Market
Companies
Niraj Dawar and J. Ramachandran 225
15. Branding Challenges for Transitional Economy Firms in Local
Markets
Erich A. Joachimsthaler, Jordi Garolera and Dana Pillsbury 235
16. Brand Building Challenges in Overseas Markets for Korean
Companies
Rajeev Batra and YoujaeYi 243
Contributors 279
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:35:43Z |
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| isbn | 0792384989 |
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| spelling | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] ed. by Rajeev Batra Boston [u.a.] Kluwer 1999 IX, 287 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The William Davidson Institute series on transitional and emerging economies Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaftsreform (DE-588)4066512-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1998 Ann Arbor Mich. gnd-content Marketing (DE-588)4037589-4 s Wirtschaftsreform (DE-588)4066512-4 s DE-604 Batra, Rajeev Sonstige (DE-588)121629791 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008781220&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] Marketing (DE-588)4037589-4 gnd Wirtschaftsreform (DE-588)4066512-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066512-4 (DE-588)1071861417 |
| title | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] |
| title_auth | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] |
| title_exact_search | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] |
| title_full | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] ed. by Rajeev Batra |
| title_fullStr | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] ed. by Rajeev Batra |
| title_full_unstemmed | Marketing issues in transitional economies [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] ed. by Rajeev Batra |
| title_short | Marketing issues in transitional economies |
| title_sort | marketing issues in transitional economies papers presented at a conference organized by the davidson institute in ann arbor mich on july 24 26 1998 |
| title_sub | [papers presented at a conference organized by the Davidson Institute in Ann Arbor, Mich., on July 24 - 26, 1998] |
| topic | Marketing (DE-588)4037589-4 gnd Wirtschaftsreform (DE-588)4066512-4 gnd |
| topic_facet | Marketing Wirtschaftsreform Konferenzschrift 1998 Ann Arbor Mich. |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008781220&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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