Total quality in marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Delray Beach, Fla.
St. Lucie Press
1996
|
| Series: | The St. Lucie Press total quality series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIX, 276 S. graph. Darst. |
| ISBN: | 1884015131 |
Staff View
MARC
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Record in the Search Index
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CONTENTS Series Preface xiii
Authors' Preface xv
Series Editor xvii
Authors xix
1 Why Total Quality in Marketing 1
The Competitiveness Problem 4
Quality Pays 4
What Is Quality? 6
What Is Marketing's Role? 9
Misconceptions/Contradictions Regarding TQM 10
Is TQM Successful? 11
Common Principles for TQM Success 12
Why TQM Efforts Fail 12
Summary 13
Discussion Questions 14
Profiles: Eastman Chemical 16
Maytag 17
Abstracts 18
2 Overview of Total Quality 27
What Is Total Quality? 27
Total Quality as a System 31
History of Total Quality 36
Abstracts 59
Article: The Deming Prize vs. the Baldrige Award 61
3 House of Quality 75
Foundation and Cornerstones 75
The Pillars of Quality 77
The Roof: Systems and Total Quality 84
Discussion Questions 89
x • Total Quality in Marketing
Exercise 91
Profile: Boeing 103
Abstract 104
4 Management System 105
Organizing 107
Leadership 110
Implementation 111
Control 114
Transforming the Organization 116
Discussion Questions 118
Exercises 120
Profile: The Deming Management Method 123
Abstracts 126
5 Total Quality in Marketing Requires Vision 133
Discussion Questions 140
Abstracts 141
6 Strategy: Using TQM to Compete Globally 147
Step 1: Executive Summary 148
Step 2: Current Marketing Situation 150
Step 3: Opportunities and Issues Analysis 156
Step 4: Objectives—Marketing and Financial 157
Step 5: Marketing Strategy 158
Step 6: Action Programs 160
Step 7: Controls 161
Step 8: Contingency Plans 163
Discussion Questions 165
Case Study: Using TQM Strategy in Marketing:
"The Cola Capper" 166
Abstracts 170
7 Working in Teams 177
What Are Self Directed Teams? 178
Why Teams? 178
Key Factors in Establishing Teams 179
Types of Teams 182
Implementing Self Directed Teams 185
Summary 186
Discussion Questions 187
Profile: Sales Led Customer Teams 188
Case: FlyingFox: A Manager's Tale 189
Abstracts 195
Article: History of Industrial Teams 200
Contents • xi
8 Implementing Total Quality in Marketing 203
Introduction 203
Steps in Process Improvement 206
Reengineering vs. Continuous Improvement 208
Process Improvement Tools 210
Total Quality and Product Development 213
Keys to Successful Total Quality Implementation
in Marketing 216
Summary 217
Discussion Questions 218
Exercises 219
Profiles: Motorola 222
The Many Faces of Empowerment
(The Salesperson) 223
Case: Rubbermaid 224
Abstracts 229
9 Adopting Quality Standards 233
Baldrige Award Criteria 233
The Deming Prize 243
ISO 9000 Standards of Quality 243
Quality Standards Compared and Their Marketing Value 254
Conclusion 254
Discussion Questions 256
Abstracts 257
Glossary 261
Index 269 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2025-01-10T07:00:18Z |
| institution | BVB |
| isbn | 1884015131 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008781047 |
| oclc_num | 34026741 |
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| physical | XIX, 276 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | St. Lucie Press |
| record_format | marc |
| series2 | The St. Lucie Press total quality series |
| spelling | Johnson, William Cameron Verfasser aut Total quality in marketing by William C. Johnson, Richard J. Chvala Delray Beach, Fla. St. Lucie Press 1996 XIX, 276 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The St. Lucie Press total quality series Gestion d'entreprise ram Kwaliteitszorg gtt Marketing - Gestion ram Marketing gtt Qualité totale ram Marketing -- Management Total quality management Qualitätsmanagement (DE-588)4219057-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätsmanagement (DE-588)4219057-5 s DE-604 Chvala, Richard J. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008781047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Johnson, William Cameron Chvala, Richard J. Total quality in marketing Gestion d'entreprise ram Kwaliteitszorg gtt Marketing - Gestion ram Marketing gtt Qualité totale ram Marketing -- Management Total quality management Qualitätsmanagement (DE-588)4219057-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4219057-5 (DE-588)4037589-4 |
| title | Total quality in marketing |
| title_auth | Total quality in marketing |
| title_exact_search | Total quality in marketing |
| title_full | Total quality in marketing by William C. Johnson, Richard J. Chvala |
| title_fullStr | Total quality in marketing by William C. Johnson, Richard J. Chvala |
| title_full_unstemmed | Total quality in marketing by William C. Johnson, Richard J. Chvala |
| title_short | Total quality in marketing |
| title_sort | total quality in marketing |
| topic | Gestion d'entreprise ram Kwaliteitszorg gtt Marketing - Gestion ram Marketing gtt Qualité totale ram Marketing -- Management Total quality management Qualitätsmanagement (DE-588)4219057-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gestion d'entreprise Kwaliteitszorg Marketing - Gestion Marketing Qualité totale Marketing -- Management Total quality management Qualitätsmanagement |
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