The clickable corporation: successful strategies for capturing the Internet advantage
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
<<The>> Free Press
1999
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 172 S. |
| ISBN: | 0684855534 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804127547672231936 |
|---|---|
| adam_text | Contents
Foreword by Thomas B. Kelly 9
Acknowledgments 11
1 THE FUTURE IS ONLY A CLICK AWAY 13
Now that most of us do business on the Internet,
none of us can do business without it.
2 CLICK WITH INFORMATION 25
Share your knowledge. Reap the benefits.
3 CLICK WITH CHOICE 41
Help customers make a choice. Watch them choose you.
4 CLICK WITH CONVENIENCE 55
Make it convenient for your customer. Make it efficient for yourself.
5 CLICK WITH CUSTOMIZATION 75
Customize your product Personalize your approach.
6 CLICK WITH SAVINGS 89
Share your savings. Build your sales.
7 CLICK WITH COMMUNITY 103
Connect your customers. Create a community
8 CLICK WITH ENTERTAINMENT 121
Make it fun. Make it pay.
g CLICK WITH TRUST 143
Build trust. Boost profits.
Epilogue 159
Index 165
|
| any_adam_object | 1 |
| author | Rosenoer, Jonathan Armstrong, Douglas Gates, J. Russell |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T18:35:05Z |
| institution | BVB |
| isbn | 0684855534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008755028 |
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| spelling | Rosenoer, Jonathan Verfasser aut The clickable corporation successful strategies for capturing the Internet advantage Jonathan Rosenoer ; Douglas Armstrong ; J. Russell Gates New York <<The>> Free Press 1999 172 S. txt rdacontent n rdamedia nc rdacarrier E-commerce gtt Klantgerichtheid gtt Unternehmen Business enterprises Computer networks Internet Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmen (DE-588)4061963-1 s Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s DE-604 Online-Marketing (DE-588)7706419-7 s DE-188 Armstrong, Douglas Verfasser aut Gates, J. Russell Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008755028&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rosenoer, Jonathan Armstrong, Douglas Gates, J. Russell The clickable corporation successful strategies for capturing the Internet advantage E-commerce gtt Klantgerichtheid gtt Unternehmen Business enterprises Computer networks Internet Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4308416-3 (DE-588)4061963-1 (DE-588)7706419-7 (DE-588)4522595-3 |
| title | The clickable corporation successful strategies for capturing the Internet advantage |
| title_auth | The clickable corporation successful strategies for capturing the Internet advantage |
| title_exact_search | The clickable corporation successful strategies for capturing the Internet advantage |
| title_full | The clickable corporation successful strategies for capturing the Internet advantage Jonathan Rosenoer ; Douglas Armstrong ; J. Russell Gates |
| title_fullStr | The clickable corporation successful strategies for capturing the Internet advantage Jonathan Rosenoer ; Douglas Armstrong ; J. Russell Gates |
| title_full_unstemmed | The clickable corporation successful strategies for capturing the Internet advantage Jonathan Rosenoer ; Douglas Armstrong ; J. Russell Gates |
| title_short | The clickable corporation |
| title_sort | the clickable corporation successful strategies for capturing the internet advantage |
| title_sub | successful strategies for capturing the Internet advantage |
| topic | E-commerce gtt Klantgerichtheid gtt Unternehmen Business enterprises Computer networks Internet Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | E-commerce Klantgerichtheid Unternehmen Business enterprises Computer networks Internet Electronic Commerce Online-Marketing Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008755028&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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