Global marketing management:
Gespeichert in:
| Vorheriger Titel: | Buzzell, Robert D. Global marketing management |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1999
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 703 S. Ill., graph. Darst. |
| ISBN: | 0201350629 |
Internformat
MARC
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| 245 | 1 | 0 | |a Global marketing management |c John A. Quelch ; Christopher A. Bartlett |
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| 300 | |a VIII, 703 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Export marketing -- Management | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents
Part I
Designing Strategies for
Global Competition
1 Introduction
5 Cases
5 Ingvar Kamprad and Ikea
Christopher A. Bartlett and Ashish Nanda
25 Komatsu Ltd.: Project G s Globalization
Christopher A. Bartlett
47 Skandia AFS
Christopher A. Bartlett and Takia Mahmood
69 McKinsey Company: Managing
Knowledge and Learning
Christopher A. Bartlett
89 Bayer AG
John A. Quelch and Robin Root
Part II
Global Expansion Strategies
105 Introduction
109 Cases
109 Bajaj Auto Ltd.
John A. Quelch and Nathalie Laidler
135 Mary Kay Cosmetics: Asian Market Entry
John A. Quelch and Nathalie Laidler
167 Vietnam: Market Entry Decisions
John A. Quelch and David A. Arnold
181 Air Miles®
John A. Quelch and Michele Calpin
211 Orbital Sciences Corporation: ORBCOMM
John A. Quelch and Das Narayandas
Part III
Global Marketing Programs
233 Introduction
237 Cases
237 GalloRice
John A. Quelch and Nathalie Laidler
265 Sony Corporation: Car Navigation Systems
John A. Quelch and Yoshinori Fujikawa
301 AB Sandvik Saws c Tools: The Ergo Strategy
Roderick White and Julian Birkinshaw
321 Planet Reebok
John A. Quelch and Jamie Harper
353 DHL Worldwide Express
John A. Quelch and Greg Conley
Part IV
Marketing in Emerging Markets
373 Introduction
375 Cases
375 Braas GmbH
John A. Quelch and Carin Isabel Knoop
391 Koq Holding: Argelik White Goods
John A. Quelch and Robin Root
409 Harlequin Romances—Poland
John A. Quelch and Nathalie Laidler
433 EMDICO
John A. Quelch and Yoshinori Fujikawa
451 Gillette Indonesia
John A. Quelch and Diane E. Long
PartV
Managing International Partners
and Alliances
465 Introduction
469 Cases
469 Loctite Corporation—International
Distribution
John A. Quelch and David J. Arnold
491 Pechazur
John A. Quelch and Nathalie Laidler
vii
viii Global Marketing Programs
513 MasterCard and World Championship Soccer
John A. Quelch and Carin lsabel Knoop
545 Jurassic Park
John A. Quelch, Barbara Feinberg,
and Jeremy Tachau
563 Disney Consumer Products in Lebanon
John A. Quelch, Jean Marc Ingea, and
Barbara Feinberg
Part VI
Organizing and Controlling Global
Marketing Operations
577 Introduction
581 Cases
581 Global Client Management (Al)
Christopher H. Lovelock
583 Global Client Management (Bl)
John A. Quelch
585 Bausch Lomb: Regional Organization
John A. Quelch and Nathalie Laidler
603 Hewlett Packard: European Remarketing
Operation
John A. Quelch and Claude Cohen
627 Becton Dickinson: Worldwide Blood
Collection Team
Christopher A. Bartlett and Kathleen Scharf
647 ABB s Relay Business: Building and Managing
a Global Matrix
Christopher A. Bartlett
Part VII
Special Issues in Global Marketing
669 Introduction
671 Cases
671 Weissberg GmbH
John A. Quelch
675 Lexus and the USTR
John A. Quelch
681 Astra Sports (A)
John A. Quelch
685 Astra Sports (B)
John A. Quelch
689 TRADE ex: The Stock Exchange of
the Computer Industry
John A. Quelch and Lisa R. Klein
|
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| dewey-full | 658.8/48 658.8/4821 |
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| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T18:35:00Z |
| institution | BVB |
| isbn | 0201350629 |
| language | English |
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| spelling | Quelch, John A. Verfasser aut Global marketing management John A. Quelch ; Christopher A. Bartlett 4. ed. Reading, Mass. [u.a.] Addison-Wesley 1999 VIII, 703 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Marchés d'exportation - Gestion - Cas, Études de ram Marchés d'exportation - Gestion ram Export marketing -- Management Export marketing -- Management -- Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Bartlett, Christopher A. 1943- Verfasser (DE-588)128529881 aut 3. Auflage Buzzell, Robert D. Global marketing management HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008751695&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Quelch, John A. Bartlett, Christopher A. 1943- Global marketing management Internationale marketing gtt Marchés d'exportation - Gestion - Cas, Études de ram Marchés d'exportation - Gestion ram Export marketing -- Management Export marketing -- Management -- Case studies Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Global marketing management |
| title_auth | Global marketing management |
| title_exact_search | Global marketing management |
| title_full | Global marketing management John A. Quelch ; Christopher A. Bartlett |
| title_fullStr | Global marketing management John A. Quelch ; Christopher A. Bartlett |
| title_full_unstemmed | Global marketing management John A. Quelch ; Christopher A. Bartlett |
| title_old | Buzzell, Robert D. Global marketing management |
| title_short | Global marketing management |
| title_sort | global marketing management |
| topic | Internationale marketing gtt Marchés d'exportation - Gestion - Cas, Études de ram Marchés d'exportation - Gestion ram Export marketing -- Management Export marketing -- Management -- Case studies Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
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