Television and its viewers: cultivation theory and research
"Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoreti...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner. Book jacket."--BOOK JACKET. |
| Beschreibung: | XIII, 267 S. graph. Darst. |
| ISBN: | 0521582962 0521587557 |
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| 520 | 1 | |a "Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner. Book jacket."--BOOK JACKET. | |
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Datensatz im Suchindex
| _version_ | 1804127515450540032 |
|---|---|
| adam_text | Contents
List of figures page
vi
List of tables
viii
Foreword by George Gerbner
ix
1
Origins
1
2
Methods of Cultivation: Assumptions and Rationale
20
3
Methods of Cultivation and Early Empirical Work
42
4
Criticisms
59
5
Advancements in Cultivation Research
81
6
The Bigger Picture
107
7
Mediation,
Mainstreaming,
and Social Change
138
8
How does Cultivation Work, Anyway?
172
9
Cultivation and the New Media
198
10
Test Pattern
220
Methodological Appendix
238
References
251
|
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| author | Shanahan, James Morgan, Michael |
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| building | Verbundindex |
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| discipline | Allgemeines Soziologie |
| edition | 1. publ. |
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| physical | XIII, 267 S. graph. Darst. |
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| spelling | Shanahan, James Verfasser aut Television and its viewers cultivation theory and research James Shanahan and Michael Morgan 1. publ. Cambridge [u.a.] Cambridge Univ. Press 1999 XIII, 267 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier "Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner. Book jacket."--BOOK JACKET. Beeldvorming gtt Kijkgedrag gtt Télévision - Aspect social Darstellung Gesellschaft Television broadcasting Social aspects Publikum (DE-588)4047764-2 gnd rswk-swf Soziologie (DE-588)4077624-4 gnd rswk-swf Soziale Wirklichkeit (DE-588)4220554-2 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Fernsehen (DE-588)4016825-6 s Publikum (DE-588)4047764-2 s DE-604 USA (DE-588)4078704-7 g Soziologie (DE-588)4077624-4 s Soziale Wirklichkeit (DE-588)4220554-2 s Morgan, Michael Verfasser aut Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008734401&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Shanahan, James Morgan, Michael Television and its viewers cultivation theory and research Beeldvorming gtt Kijkgedrag gtt Télévision - Aspect social Darstellung Gesellschaft Television broadcasting Social aspects Publikum (DE-588)4047764-2 gnd Soziologie (DE-588)4077624-4 gnd Soziale Wirklichkeit (DE-588)4220554-2 gnd Fernsehen (DE-588)4016825-6 gnd |
| subject_GND | (DE-588)4047764-2 (DE-588)4077624-4 (DE-588)4220554-2 (DE-588)4016825-6 (DE-588)4078704-7 |
| title | Television and its viewers cultivation theory and research |
| title_auth | Television and its viewers cultivation theory and research |
| title_exact_search | Television and its viewers cultivation theory and research |
| title_full | Television and its viewers cultivation theory and research James Shanahan and Michael Morgan |
| title_fullStr | Television and its viewers cultivation theory and research James Shanahan and Michael Morgan |
| title_full_unstemmed | Television and its viewers cultivation theory and research James Shanahan and Michael Morgan |
| title_short | Television and its viewers |
| title_sort | television and its viewers cultivation theory and research |
| title_sub | cultivation theory and research |
| topic | Beeldvorming gtt Kijkgedrag gtt Télévision - Aspect social Darstellung Gesellschaft Television broadcasting Social aspects Publikum (DE-588)4047764-2 gnd Soziologie (DE-588)4077624-4 gnd Soziale Wirklichkeit (DE-588)4220554-2 gnd Fernsehen (DE-588)4016825-6 gnd |
| topic_facet | Beeldvorming Kijkgedrag Télévision - Aspect social Darstellung Gesellschaft Television broadcasting Social aspects Publikum Soziologie Soziale Wirklichkeit Fernsehen USA |
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