The mass marketing of politics: democracy in an age of manufactured images
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks [u.a.]
Sage Publ.
1999
|
| Subjects: | |
| Summary: | "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET. |
| Physical Description: | XVIII, 166 S. |
| ISBN: | 0761909583 0761909591 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Newman, Bruce I. |
| author_facet | Newman, Bruce I. |
| author_role | aut |
| author_sort | Newman, Bruce I. |
| author_variant | b i n bi bin |
| building | Verbundindex |
| bvnumber | BV012819172 |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 |
| callnumber-search | JK2281 |
| callnumber-sort | JK 42281 |
| callnumber-subject | JK - United States |
| ctrlnum | (OCoLC)40996007 (DE-599)BVBBV012819172 |
| dewey-full | 324.7/2/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/2/0973 |
| dewey-search | 324.7/2/0973 |
| dewey-sort | 3324.7 12 3973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | Geschichte 1900-2000 |
| era_facet | Geschichte 1900-2000 |
| format | Book |
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| id | DE-604.BV012819172 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:34:14Z |
| institution | BVB |
| isbn | 0761909583 0761909591 |
| language | English |
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| physical | XVIII, 166 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | Sage Publ. |
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| spelling | Newman, Bruce I. Verfasser aut The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman Thousand Oaks [u.a.] Sage Publ. 1999 XVIII, 166 S. txt rdacontent n rdamedia nc rdacarrier "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET. Geschichte 1900-2000 Démocratie - États-Unis Marketing politique - États-Unis Marketing politique - États-Unis ram Marketing gtt Massamedia gtt Politiek gtt Propagande électorale - Etats-Unis ram Présidents - Etats-Unis - Election ram Présidents - États-Unis - Élections Verkiezingen gtt Medien Politik Democracy United States Marketing United States Political campaigns United States Presidents United States Election Bevölkerung (DE-588)4006287-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Wahlverhalten (DE-588)4079009-5 gnd rswk-swf États-Unis - Politique et gouvernement - 20e siècle USA United States Politics and government 20th century USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Bevölkerung (DE-588)4006287-9 s Wahlverhalten (DE-588)4079009-5 s Politik (DE-588)4046514-7 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Newman, Bruce I. The mass marketing of politics democracy in an age of manufactured images Démocratie - États-Unis Marketing politique - États-Unis Marketing politique - États-Unis ram Marketing gtt Massamedia gtt Politiek gtt Propagande électorale - Etats-Unis ram Présidents - Etats-Unis - Election ram Présidents - États-Unis - Élections Verkiezingen gtt Medien Politik Democracy United States Marketing United States Political campaigns United States Presidents United States Election Bevölkerung (DE-588)4006287-9 gnd Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd Wahlverhalten (DE-588)4079009-5 gnd |
| subject_GND | (DE-588)4006287-9 (DE-588)4037589-4 (DE-588)4046514-7 (DE-588)4079009-5 (DE-588)4078704-7 |
| title | The mass marketing of politics democracy in an age of manufactured images |
| title_auth | The mass marketing of politics democracy in an age of manufactured images |
| title_exact_search | The mass marketing of politics democracy in an age of manufactured images |
| title_full | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_fullStr | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_full_unstemmed | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_short | The mass marketing of politics |
| title_sort | the mass marketing of politics democracy in an age of manufactured images |
| title_sub | democracy in an age of manufactured images |
| topic | Démocratie - États-Unis Marketing politique - États-Unis Marketing politique - États-Unis ram Marketing gtt Massamedia gtt Politiek gtt Propagande électorale - Etats-Unis ram Présidents - Etats-Unis - Election ram Présidents - États-Unis - Élections Verkiezingen gtt Medien Politik Democracy United States Marketing United States Political campaigns United States Presidents United States Election Bevölkerung (DE-588)4006287-9 gnd Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd Wahlverhalten (DE-588)4079009-5 gnd |
| topic_facet | Démocratie - États-Unis Marketing politique - États-Unis Marketing Massamedia Politiek Propagande électorale - Etats-Unis Présidents - Etats-Unis - Election Présidents - États-Unis - Élections Verkiezingen Medien Politik Democracy United States Marketing United States Political campaigns United States Presidents United States Election Bevölkerung Wahlverhalten États-Unis - Politique et gouvernement - 20e siècle USA United States Politics and government 20th century |
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