Co-branding: the science of alliance
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Basingstoke [u.a.]
Macmillan [u.a.]
1999
|
| Edition: | 1. publ. |
| Series: | Macmillan business
|
| Subjects: | |
| Physical Description: | XVIII, 141 S. Ill., graph. Darst. |
| ISBN: | 0333760891 |
Staff View
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Record in the Search Index
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| id | DE-604.BV012818119 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:34:13Z |
| institution | BVB |
| isbn | 0333760891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008719324 |
| oclc_num | 610953559 |
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| owner_facet | DE-355 DE-BY-UBR DE-703 DE-739 DE-1049 DE-M382 DE-188 |
| physical | XVIII, 141 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Macmillan [u.a.] |
| record_format | marc |
| series2 | Macmillan business |
| spelling | Co-branding the science of alliance ed.: Tom Blackett ... 1. publ. Basingstoke [u.a.] Macmillan [u.a.] 1999 XVIII, 141 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Macmillan business Markenpolitik (DE-588)4144679-3 gnd rswk-swf Strategische Allianz (DE-588)4274322-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Strategische Allianz (DE-588)4274322-9 s DE-604 Blackett, Tom Sonstige oth |
| spellingShingle | Co-branding the science of alliance Markenpolitik (DE-588)4144679-3 gnd Strategische Allianz (DE-588)4274322-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4274322-9 |
| title | Co-branding the science of alliance |
| title_auth | Co-branding the science of alliance |
| title_exact_search | Co-branding the science of alliance |
| title_full | Co-branding the science of alliance ed.: Tom Blackett ... |
| title_fullStr | Co-branding the science of alliance ed.: Tom Blackett ... |
| title_full_unstemmed | Co-branding the science of alliance ed.: Tom Blackett ... |
| title_short | Co-branding |
| title_sort | co branding the science of alliance |
| title_sub | the science of alliance |
| topic | Markenpolitik (DE-588)4144679-3 gnd Strategische Allianz (DE-588)4274322-9 gnd |
| topic_facet | Markenpolitik Strategische Allianz |
| work_keys_str_mv | AT blacketttom cobrandingthescienceofalliance |