APA-Zitierstil (7. Ausg.)

Anderson, J. C., & Narus, J. A. (1999). Business market management: Understanding, creating and delivering value. Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Anderson, James C., und James A. Narus. Business Market Management: Understanding, Creating and Delivering Value. Upper Saddle River, NJ: Prentice Hall, 1999.

MLA-Zitierstil (9. Ausg.)

Anderson, James C., und James A. Narus. Business Market Management: Understanding, Creating and Delivering Value. Prentice Hall, 1999.