APA (7th ed.) Citation

(1999). Managing services marketing: Text and readings (4. ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Managing Services Marketing: Text and Readings. 4. ed. Fort Worth [u.a.]: Dryden Press, 1999.

MLA (9th ed.) Citation

Managing Services Marketing: Text and Readings. 4. ed. Dryden Press, 1999.