Corporate strategy for tourism:

"In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The international aspect of the book focuses on the de...

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Bibliographische Detailangaben
1. Verfasser: Tribe, John (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London u.a. International Thomson Business Press 1997
Ausgabe:1. ed.
Schriftenreihe:Tourism and hospitality management series
Schlagworte:
Zusammenfassung:"In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The international aspect of the book focuses on the development of new markets in Asia and the Pacific, Latin America and Central and Eastern Europe with related case studies on airport development in Singapore, national tourism organizations in New Zealand and hotel development in Asia." "It will prove invaluable for students on all tourism and tourism-related courses."--BOOK JACKET.
Beschreibung:XVIII, 214 S. graph. Darst.
ISBN:0415142040

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